Political campaigns and product marketing/advertising campaigns are similar in many ways. In these terms, the campaign or the candidate (you) are a brand being marketed to the voters. With that in mind, the root of any brand is the product’s name. Names matter in politics as much if not more than they do in commerce.
In politics, your name is your brand name. When voters go to vote, the only thing listed about you on their ballot will be your name (and party, if applicable). That’s why positive and wide brand/name recognition is so important in a political campaign.
Our first international guest is Vaclav Platenik, a Czech native and experienced European political strategist. His international tips for campaigns highlight strategies that work in any country!
This week’s guest has been in the inner circle of more presidential campaigns than anyone we’ve had on the podcast…and probably more than about anybody I know!
Alice Stewart has worked for Michele Bachmann, Rick Santorum, Mitt Romney, Mike Huckabee and Ted Cruz. After Senator Cruz’s exit from the Presidential race, Alice joined CNN as a political commentator.
If you’re a conservative on Twitter, you need to follow this week’s guest: Shoshana Weissmann. Before we get into why, I want to tell you about a really cool tool I found this week!
This is the ONLY weekly podcast that focuses on one thing: Winning Elections.