Always make sure your campaign mailing address is listed on your website donation page.
Here’s today’s tip: Always make sure your campaign mailing address is listed on your website donation page.
In a world dominated by digital content and online fundraising, traditional mail and physical checks often get forgotten. I was recently putting together a list of candidates for a donor who wanted to know whom to support. This gentleman doesn’t donate online, only through writing checks, so I was collecting the mailing addresses for the campaigns after I built the list of prospects.
What I found shocked me. Among the candidates I wanted to suggest, only about two-thirds listed their mailing address ANYWHERE on their website. Only half published it on the donation page.
Given how surprised I was with the results, I wanted to continue my search and see if this trend held. I expanded my unscientific research to fifty Republican congressional campaigns and the numbers actually went down marginally. Roughly 50% of the campaign websites I reviewed allowed voters to find the mailing address.
Campaign funds are a resource that every campaign complains about and each candidate wants more of…it doesn’t matter how much they have. So why would you NOT make it easy for folks to send you more?
In addition to the fact that there are many donors who only send money through the mail, the lack of credit card processing fee means you save that 4-5% cut when donations are processed via check vs. online.
This is a no-brainer and it’s insanely easy to do. So make sure your website lists your campaign mailing address and add it if viewers can’t easily find where it’s at.
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