Raz Shafer, Author at My Campaign Coach
Raz Shafer
Author Archives: Raz Shafer

Nobody is a better fundraiser than the candidate.

Nobody is a better fundraiser than the candidate.

Do you like begging for money? Probably not. I sure don’t. And at the beginning of my work fundraising, that’s exactly how it felt. It wasn’t until I had a change in the way I perceived the work that I started feeling differently about raising money.

What happened was that I stopped viewing fundraising as a zero sum game. This isn’t just about me taking money from one person and putting it in my campaign account. If my candidate or cause is actually serious about the difference we’re saying we’ll make, then it’s an investment. It’s a positive sum game.

With that outlook, it became much easier for me to pitch donors on supporting my cause or candidate. Because of a shared set of beliefs, I’m asking them to join me in a cause. To invest in a mission that we both believe in. From there, I need to make a clear ask for a discrete cause and give a specific deadline. That’s the ask!

Even with the right mindset though, nobody is more effective at asking for money than the candidate. Their presence and the fact that the candidate is the one making the ask makes it more likely that they’ll say yes. Plus, nobody is as good at sharing the candidate’s passion or beliefs than themselves.

Put these two lessons together and you should be off to a great start as a fundraising candidate. Practice is all that remains!

Never snap at your staff. If you do, apologize quickly.

Never snap at your staff. If you do, apologize quickly.

When was the last time you said something you shouldn’t have in frustration or anger? You may not be able to remember a specific instance but I’m betting it wasn’t that long ago. Even if you aren’t particularly prone to outbursts of anger, if you’re anything like me, you slip up every now and then.

This tip is true of any aspect of life, not just campaigns, but in the pressure cooker created by a campaign office, I’ve seen these lapses of control cause major problems.

As a leader, equanimity is one of your greatest assets. In the chaos of the campaign, you should stand out as calm. Think about the paintings of old battles with George Washington or Stonewall Jackson standing tall on their horse in the heat of the fighting. Maintaining your cool amidst confusion is one of the greatest tests a leader faces.

3 Tips for Winning at Life and in Politics – Raz Shafer

3 Tips for Winning at Life and in Politics

Strong non-political relationships, living on a written personal budget and loving God, Family and Country first may not seem like obvious fodder for a political campaign podcast…but if you don’t follow the lessons we talk about today, you’re not going to win at politics…or life.

Thank you to Campaign Sidekick for supporting this podcast. Visit campaignsidekick.vote to find out how their best-in-breed voter contact platform can revolutionize your campaign and help you win!

So many of the ‘political’ problems I see candidates and elected officials fall prey to have a genesis in their personal lives. They should have seen them coming a mile away but somehow lost the obvious in a personal blindspot. Today we’re talking about three subjects that I think are vitally important to keeping your house in order and making sure you maximize your political impact while keeping you and your family strong.

Your Brains Trust: I’ve grown up with a strong group of friends that have helped invest in me and keep me accountable. In adulthood, I’ve added to that network through Mastermind groups and dedicated work to develop meaningful relationships. I share some of the ways I’ve done that and the ways they’ve mattered to me. Plus, we’ll discuss how to keep your marriage strong during a campaign.

The Holy Trinity of Political Campaigns – Steve Beren

The Holy Trinity of Political Campaigns

Steve Beren’s odyssey has led him from New York to Oregon and from left wing radicalism to the conservative right. As a political consultant, he’s done an incredible amount of work in a short time and his time in the trenches of the left is now paying off for the right.

Thank you to Campaign Sidekick for supporting this podcast. Visit www.campaignsidekick.vote to find out how their best-in-breed voter contact platform can revolutionize your campaign and help you win!

I hope y’all are doing well and had a great Easter and Passover. I got to spend some time down with my family at the ranch polishing my shooting skills, catching some fish and eating plenty of my mom’s fine cooking. Plus my little man Stoney just hit six months old and we had plenty of grandparents and great-grandparents at the ranch to spoil him. It was great!

It’s good to be back with y’all and a new interview though! This week we’re talking to Steve Beren, owner of One Spark Marketing of Washington State. He’s been working in the political consulting field for a number of years, has run for office himself and is a long time activist in the Washington State GOP. The really interesting part though is that through the first several decades of his life, Steve was a radical leftist activist. He was a union activist, leftist infiltrator, socialist and antiwar radical. That’s hardly the avatar of someone you’d figure would become a conservative, let alone a successful Republican consultant later in his life.

Steve’s conversion story and his advice on what he calls “the Holy Trinity of Political Campaigns” is fantastic and I think y’all will enjoy our conversation.

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