Raz Shafer
Author Archives: Raz Shafer

Episode 25: Dr. Mark Campbell – Keys to Campaigning from a 40 Year Veteran

Dr. Mark Campbell Interview header Image

Campaigning for conservatives for 40 years will teach you a lot. Dr. Mark Campbell has the knowledge and scars to prove it! Today we’re talking to another Ted Cruz Presidential Campaign Alumni, Dr. Mark Campbell. Campaigning and political strategy are his world.  Mark’s winning career spans more than four decades of campaigning and his client list […]

Continue reading

4 Fallacies of Political Campaigns: What Can a Tank Driver Teach You About Winning in Politics?

4 Fallacies of Future Political Campaigns

Applying Gen. McMaster’s 4 Fallacies of Future Wars to Political Campaigns General H. R. McMaster was recently selected to be President Trump’s National Security Advisor. Long before he achieved this station, he was well known within the military as an effective commander and strategist. Herbert Raymond “H.R.” McMaster gained notoriety early in his career as a […]

Continue reading

Episode 23: Chris Wilson – Ted Cruz’s Pollster Talks Big Data and Winning Iowa

Chris Wilson Podcast Interview Header

Chris Wilson is Ted Cruz’s Pollster and he Helps Conservatives Win Elections. This week’s guest is Chris Wilson, the former Director of Research and Analytics for the Ted Cruz for President campaign, where he oversaw all polling, data analytics, modeling and digital strategy. There has been a great deal written about the sophisticated data and […]

Continue reading

Nothing Works, Everything Sucks!

Nothing works, everything sucks Blog Header

No Campaign Goes According to Plan Prussian Field Marshall Helmuth von Moltke said, “No plan of operations extends with any certainty beyond the first contact with the main hostile force.” Paraphrased, ‘No plan survives first contact with the enemy.’ No matter how well we plan campaigns, and we should plan them carefully, we’re not acting […]

Continue reading
1 2 3 5