Raz Shafer
Author Archives: Raz Shafer

Episode 30: Matt Mackowiak – Communicating on the Campaign Trail

Matt Mackowiak Podcast Interview Header

Campaign Trail Lessons in Communicating Effectively as a Candidate Matt Mackowiak (Mack-o-VEE-yack) is an Austin based political and communications consultant and President of Potomac Strategy Group. They provides political consulting to conservative campaigns, as well as media relations and crisis communications assistance to companies, groups and individuals. He has served in senior roles for two […]

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Episode 25: Dr. Mark Campbell – Keys to Campaigning from a 40 Year Veteran

Dr. Mark Campbell Interview header Image

Campaigning for conservatives for 40 years will teach you a lot. Dr. Mark Campbell has the knowledge and scars to prove it! Today we’re talking to another Ted Cruz Presidential Campaign Alumni, Dr. Mark Campbell. Campaigning and political strategy are his world.  Mark’s winning career spans more than four decades of campaigning and his client list […]

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4 Fallacies of Political Campaigns: What Can a Tank Driver Teach You About Winning in Politics?

4 Fallacies of Future Political Campaigns

Applying Gen. McMaster’s 4 Fallacies of Future Wars to Political Campaigns General H. R. McMaster was recently selected to be President Trump’s National Security Advisor. Long before he achieved this station, he was well known within the military as an effective commander and strategist. Herbert Raymond “H.R.” McMaster gained notoriety early in his career as a […]

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