Raz Shafer
Author Archives: Raz Shafer

Episode 30: Matt Mackowiak – Communicating on the Campaign Trail

Matt Mackowiak Podcast Interview Header

Campaign Trail Lessons in Communicating Effectively as a Candidate Matt Mackowiak (Mack-o-VEE-yack) is an Austin based political and communications consultant and President of Potomac Strategy Group. They provides political consulting to conservative campaigns, as well as media relations and crisis communications assistance to companies, groups and individuals. He has served in senior roles for two […]

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What Do Voters Want? It’s Really a Simple Question!

What do Voters Want?

How can “What do Voters Want?” be a simple question?! Too many people try to complicate the question of what voters want in a candidate and elected official. Overlaying niche micro-targeting and voter analytics with complex policy matrices may help you figure out which voters are most likely to agree with you, but at its […]

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