Hire a professional to execute thorough opposition research and a vulnerability study early in the campaign.
Here’s today’s tip: Hire a professional to execute thorough opposition research and a vulnerability study early in the campaign.
There are a lot of areas within campaigns where I routinely encourage campaigns to keep things in-house. In a lot of cases, you’re able to save money and achieve an equal or greater quality level in areas like canvassing, fundraising, etc. However, vulnerability and opposition research are not in that class.
I’ve interviewed several folks who work in this world on my How to Run for Office podcast and hope you’ll check them out. But suffice it to say, this is an area where there is always going to be a qualitative difference between the work product of a professional and a beginner.
Each of these two research realms involve identifying and looking under various rocks, trying to locate that hardest to find, often intentionally hidden, nuggets about someone. In terms of opposition research, what you find or don’t find will have a huge impact on the arch of your campaign messaging and your efforts to differentiate yourself from your opponent.