Blog - My Campaign Coach

Hire a professional to execute thorough opposition research and a vulnerability study early in the campaign.

Here’s today’s tip: Hire a professional to execute thorough opposition research and a vulnerability study early in the campaign. There are a lot of areas within campaigns where I routinely encourage campaigns to keep things in-house. In a lot of cases, you’re able to save money and achieve an equal or greater quality level in areas like canvassing, fundraising, etc. However, vulnerability and opposition research are not in that class.

Here’s today’s tip: Hire a professional to execute thorough opposition research and a vulnerability study early in the campaign.

There are a lot of areas within campaigns where I routinely encourage campaigns to keep things in-house. In a lot of cases, you’re able to save money and achieve an equal or greater quality level in areas like canvassing, fundraising, etc. However, vulnerability and opposition research are not in that class.

I’ve interviewed several folks who work in this world on my How to Run for Office podcast and hope you’ll check them out. But suffice it to say, this is an area where there is always going to be a qualitative difference between the work product of a professional and a beginner.

Each of these two research realms involve identifying and looking under various rocks, trying to locate that hardest to find, often intentionally hidden, nuggets about someone. In terms of opposition research, what you find or don’t find will have a huge impact on the arch of your campaign messaging and your efforts to differentiate yourself from your opponent.

How to Put your Family First AND Win in Politics – Briscoe Cain

How to Put your Family First AND Win in Politics

Rep. Briscoe Cain is the youngest State Representative in the Texas State House and father to 4 young boys, all under 5. In our interview today, we talk a lot about how he and his bride balance politics and family and how his first campaign loss contributed to his win in 2016!

Our guest this week is the youngest member of the Texas State House of Representatives. Briscoe Cain has a clear path to re-election in November so he’ll be back for his second Session in January and I’m sure he’ll be fighting as hard as ever. Today he joins us to talk about how he got there, what motivates him and why more of us should get into the fight.

I want to give a shoutout to Donna who took our FREE online course last week and just a day or so later, she purchased the Advanced Candidate Course. I’ve packed about 13 hours of video, presentations, templates, downloads, and tools into that course and I am confident it’s going to upgrade your campaign game. Do what Donna did and check out the FREE online course first. It’s about determining if you’re ready to run for office. Then, if you like what you see, consider purchasing the Advanced Candidate Course for $49 per month or $249 for lifetime access.

In the interview ahead, you’ll hear Briscoe talking about the lessons he learned from losing his first race. These courses are built to help replicate a lot of that learning without having to first experience the loss. There’s no better investment you can make in winning your campaign than taking these courses so visit learn.mycampaigncoach.com to find out more.

I offer my opponents a bargain: if they will stop telling lies about us, I will stop telling the truth about them. – Adlai Stevenson

I offer my opponents a bargain: if they will stop telling lies about us, I will stop telling the truth about them.” Adlai Stevenson

Here’s today’s tip: “I offer my opponents a bargain: if they will stop telling lies about us, I will stop telling the truth about them.” Adlai Stevenson

This tongue in cheek quote from Adlai Stevenson perfectly captures the feelings of many candidates. But it also brings into perspective a central question of campaign strategy: “How do we differentiate ourselves from our opponent?”

Most first-time candidates launch their campaign with the belief that they can win on their virtues alone. If only the voters could learn how awesome they are, victory would be assured. This is not far off the mark since every campaign should start out by first establishing why THEY are the best candidate, rather than talking about why their opponent is the bad guy.

Discipline Makes the Difference – Raz Shafer

Discipline Makes the Difference - Raz Shafer

If there was one character trait I could pass down to my son, it would be discipline…but, as it turns out, I haven’t been very disciplined in a number of areas within my life…So how am I supposed to teach that ethic to him?

This week we’re talking about discipline, why it’s important and what it takes to be a disciplined man or woman. I’ll share a fair amount about my particular struggles with discipline and how I’m fighting back.

First, I want to give a shout out to J.D. Bryden and Grant Moody! Both of these guys went over to Patreon.com/MyCampaignCoach and signed up to be Patrons of this show. It didn’t take but a minute and they’ve each set up to contribute a few dollars each month to support what we’re doing. In addition, they’re going to get special access to some cool perks exclusive to Patrons like live Q/A calls and first shot at special offers.

Speaking of Special offers, I haven’t mentioned our online candidate courses recently. If you go to Learn.MyCampaignCoach.com you can check out both of our courses. The Free one helps you analyze whether you’re ready to run for office and if you have a chance at winning. That’s about an hour of video and a few dozen questions I walk you through answering. Next is the Advanced Candidate Course. I’ve put together an enormous amount of tools, information, downloads, and videos to teach you how to win. It’s only $249 for lifetime access or $49 per month. I’m really proud of what we put together in these courses and am confident that making this small investment in your political future will pay huge dividends down the line.

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