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12 Votes that Changed My Life – Raz Shafer

12 Votes that Changed My Life - Raz Shafer

12 votes cast more than 20 years ago changed the trajectory of the rest of my life. This week I’m sharing how I got started in politics in 1996 and why I keep putting it all out there every cycle.

Texas has the earliest primary election in the nation this year and we’re just under 4 weeks out from knowing who wins and who loses. This week’s episode is a bit different and shorter than most because I want there to be one. Specific takeaway.

I’m going to tell you about the first election I ever worked in and how 12 votes changed my life.

Before I get rolling, I wanted to let y’all know that earlier this week we launched the My Campaign Coach Minute podcast. It’s a 60-90 second podcast that goes out every business day and it’s available on, iTunes and you can even add it to your Flash Briefing on Amazon’s Alexa platform! Each episode focuses on a specific strategy or tactic that will help you win whatever campaign you’re working on. I think it’s going to be a great compliment to the longer form interviews and coaching we do on this podcast every week.

Links from the Podcast:

Connect with Raz Shafer on Twitter and Facebook. Check out his new podcast, My Campaign Coach Minute on iTunes, available on Amazon’s Alexa platform. You can also join the Elite Campaign Mastermind or Support My Campaign Coach!

A good message without proper repetition is wasted air.


Here’s today’s tip: A good message without proper repetition is wasted air.

A good message without proper repetition is wasted air. A good message without proper repetition is wasted air.

Got the message? Ok, so that was a bit literal but I think you’re hearing me. There are two parts to today’s tip.

Throughout a campaign, you’re going to be touching a lot of voters and trying to get your message, record and platform in front of them.

But once isn’t enough, right? We’re knocking on doors, making phone calls, sending mail, hitting social media and more. One hit isn’t enough.

Never pass up an opportunity to say “Thank you!”

thank you

Here’s today’s tip: Never pass up an opportunity to say, “Thank you!”

There are no two words in the English language more powerful than “Thank you.” But I’ll tell you what, I’d be hard-pressed to find a campaign that uses them enough.

As a candidate, you’re the front-man, but the campaign will fail unless you’re surrounded by people who are dedicated to your success. Activists, donors, volunteers, friends, family and more. All are pulling for you and investing in your effort.

But there’s more to thanking somebody than just the words, right? We all know the difference between an over-the-shoulder, “Thanks man!” and when somebody pauses, looks into our eyes and gives a heartfelt “Thank you.”

You can’t win a campaign by working banker’s hours


Here’s today’s tip: You can’t win a campaign by working banker’s hours.

Taking on a campaign, depending on the scope, is basically like signing up for another part or full-time job. Just like taking a new job, there’s a lot to learn and an adjustment period where you have to re-learn the art of balancing your schedule and figure out how to juggle your competing responsibilities.

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