Winning with Grassroots & Leveraging Volunteers with Toby Marie Walker

Toby Walker: Winning with Grassroots & Leveraging Volunteers

Grassroots, Volunteers & So Much More!

This week, we’re talking with one of my favorite people and hardest working conservative activists I’ve ever met, Toby Marie Walker. We’re going to talk to Toby about how she got started in politics, the craziness of living through the last 7 years as a TEA Party Leader, and find out what her biggest pieces of advice are for first-time candidates, from a grassroots leader and volunteer perspective.

7 Easy Questions to Ask Before You Run For Office

BEFORE YOU RUN FOR OFFICE, Ask these 7 easy questions

So you want to run for office...

It's easy to feel like campaigns are a complete enigma before you run for office. They're not, but if you don't start out by answering the right questions, you can soon find yourself being sucked into a black hole. It takes considerable thought, consultation and prayer to decide whether you should run for office. The good thing is that My Campaign Coach provides resources to help guide you through that process.

How to Run a Data-Driven Campaign with Brendan Steinhauser

Brendan Steinhauser: How to Run a Data-Driven Campaign

How to Run a Data Driven Campaign

​This episode, we're talking to Brendan Steinhauser, a national grassroots organizer and campaign manager with a fantastic record.

Brendan spent seven years in Washington, D.C. working as the national Director of Federal and State Campaigns for FreedomWorks and he’s managed a number of campaigns, from state to federal level. Since 2012, Brendan has operated the Austin based Steinhauser Strategies with his bride Randan, providing full service public relations, government affairs and political consulting service.

Facebook Is Still King – 2016 Social Media Stats

Facebook Is King

​Facebook is still King. It's where the Voters are!

One of the most common questions I get from candidates when I'm training them is, "What social media platforms should I be on?" It's easy to get caught up in the plethora of options and assume that you need to be everywhere. In a best case world, it'd be great to run rockstar programs on every site out there but that isn't reality.

Reality

The truth is that you need to limit the number of social media platforms that your'e active on. How many, you ask? The answer is, "As many as you can do well." Keeping your engagement up and the quality of your interactions high is critical. A presence on a few platforms, managed well, is much better than a hodge-podge with a poorly executed strategy. The next decision is which platforms to start with.

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