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Politics is supposed to be about people, not power. Act Accordingly!

Politics is supposed to be about people, not power. Act Accordingly!

Are you involved in politics because of who you want to BE or what you want to DO?

People who are in politics to BE somebody are focused on power. If doing something, or service are your focus, you’re starting from the right place.

There’s something tricky about this question though. Human nature is such that we don’t stay at the same point across that spectrum over time. Even worse, we sometimes trick ourselves into believing that clinging on to or growing our power will be to the long-term betterment of the people we serve.

By the time an de observer could diagnose the narcissism that has led someone down the power-focused path, they’ve deadened the natural sensitivity of their conscience through repeated abuse. That means that protection against this slide towards selfishness requires aggressive self-review and a close group of confidants.

Communication for Maximum Impact – Jacque Isaacs

Communication for Maximum Impact - Jacque Isaacs

Jacque Isaacs has focused her professional life on maximizing the power of conservative communication. This week she joins us on the podcast to share how you can maximize your impact!

Jacqueline Isaacs is the Director of Strategy for Bellwether Communications, where she works to craft measurable, well-researched content strategies for clients to achieve their goals. She also serves as the firm’s managing partner in Nashville, TN.

She holds an MBA in Marketing from Johns Hopkins University and a BS in Government from Oral Roberts University.  She has wide-ranging experience in media relations for national brands and content marketing for thought leaders.

She is the co-author of the 2017 book, Called to Freedom: Why You Can Be Christian and Libertarian, which will be available as an audiobook soon. She has written regular columns for several academic blogs, and her op-eds have been published in Fox News OnlineInvestor’s Business Daily, Townhall, the Austin-American Statesman, among other places.

Never just ask for the amount you think a donor can give. Always ask for more.

Never just ask for the amount you think a donor can give. Always ask for more.

Figuring out how much money to ask a potential donor for is a difficult proposition. Even with lots of information about their past giving, current financial position and interest in your race, you’re still making a guess.

If you do a good job of pairing why you’re running and what you will fight to accomplish with the solutions they want to see enacted, there is a good chance that they’ll be generous towards your campaign.

So how much do we ask for? Your research and needs will give you an idea, but I recommend asking at the high end of the range you’ve established. The reason is simple: The likelihood that they’ll give more than you ask for is Zero.

Campaigns are full of stress. Know the negative ways you respond to stress and how to rebound.

Campaigns are full of stress. Know the negative ways you respond to stress and how to rebound.

Under pressure, we ALL react differently. Hopefully, we’re not talking about anger and losing your temper, but it probably doesn’t take much consideration for you to remember specific ways that stress alters your normal responses.

In my case, when stress and pressure mount, I put on blinders and go head down, feet forward. This is a great asset in focusing my energy and overcoming obstacles. But it also has downsides. I’ve found that I’m less likely to empathize effectively with others or recognize when I’m being overly callous. Over years of working in politics, I’ve had plenty of opportunities to deal well and poorly with stress…and I’ve done plenty of both.

I’ve also learned that the best way for me to dump stress is a one-two punch: briefly disconnect to get by myself and then get in some kind of physical exercise. The combination of peace, silence and endorphins from physical exertion do wonders for my attitude and outlook.

Knowing these potential weak points helps me avoid them though. If I hadn’t made and identified those traps, I wouldn’t be nearly as effective at combating them in the future.

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