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How to Run a Data-Driven Campaign with Brendan Steinhauser

Brendan Steinhauser: How to Run a Data-Driven Campaign

How to Run a Data Driven Campaign

​This episode, we're talking to Brendan Steinhauser, a national grassroots organizer and campaign manager with a fantastic record.

Brendan spent seven years in Washington, D.C. working as the national Director of Federal and State Campaigns for FreedomWorks and he’s managed a number of campaigns, from state to federal level. Since 2012, Brendan has operated the Austin based Steinhauser Strategies with his bride Randan, providing full service public relations, government affairs and political consulting service.

Facebook Is Still King – 2016 Social Media Stats

Facebook Is King

​Facebook is still King. It's where the Voters are!

One of the most common questions I get from candidates when I'm training them is, "What social media platforms should I be on?" It's easy to get caught up in the plethora of options and assume that you need to be everywhere. In a best case world, it'd be great to run rockstar programs on every site out there but that isn't reality.

Reality

The truth is that you need to limit the number of social media platforms that your'e active on. How many, you ask? The answer is, "As many as you can do well." Keeping your engagement up and the quality of your interactions high is critical. A presence on a few platforms, managed well, is much better than a hodge-podge with a poorly executed strategy. The next decision is which platforms to start with.

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