Blog - Page 22 of 46 - My Campaign Coach

Unless you’re Donald Trump, candidates shouldn’t wear hats.

trump

Here’s today’s tip: Unless you’re Donald Trump, candidates shouldn’t wear hats.

If you want the perfect visual example of why hats aren’t a good idea for candidates, just google Dukakis in the Tank. I’ve also linked to an article about the seminal event on our blog.

As you read about issues with candidates and hats, whether Calvin Coolidge in an Indian headdress, Mike Dukakis and his tank helmet or John Kerry in his bunny suit, there are two main lessons to take away.

Communication isn’t what I say, it’s what YOU hear.

Communication

Here’s today’s tip: Communication isn’t what I say, it’s what YOU hear.

My dad started telling me this when my age was still in the single digits and reminds me of it frequently. It’s as true now as when I first heard it.

The jist of this lesson is that I take ownership over what happens when I open my mouth. The words I choose, the inflection I generate and the gesticulations my body mimes are all talking at once.

Whether it’s as a husband, boss or candidate, it’s important that you always keep communication as the key goal when you open your mouth. The focus isn’t on you and whether you think you’re sounding good, it’s about whether your audience is correctly receiving the message you intend for them.

Never lie or embellish your campaign bio. You WILL get caught.

lie

Here’s today’s tip: Never lie or embellish your campaign bio. You WILL get caught.

This seems on the surface like a no-brainer…but you’d be surprised to find out how many candidates get slammed for failing to follow this rule.

Look, we all want folks to like us. And if you’re running for office, you’re probably pretty proud of your accomplishments in life. What’s the big deal in rounding up your college grade point average or padding the number of lawsuits you won? Would it hurt to make your position in the military seem more dangerous or cooler than it was? How about how many years you’ve lived in the district or how many years you’ve been voting in your party’s primary elections?

12 Votes that Changed My Life – Raz Shafer

12 Votes that Changed My Life - Raz Shafer

12 votes cast more than 20 years ago changed the trajectory of the rest of my life. This week I’m sharing how I got started in politics in 1996 and why I keep putting it all out there every cycle.

Texas has the earliest primary election in the nation this year and we’re just under 4 weeks out from knowing who wins and who loses. This week’s episode is a bit different and shorter than most because I want there to be one. Specific takeaway.

I’m going to tell you about the first election I ever worked in and how 12 votes changed my life.

Before I get rolling, I wanted to let y’all know that earlier this week we launched the My Campaign Coach Minute podcast. It’s a 60-90 second podcast that goes out every business day and it’s available on MyCampaignCoach.com, iTunes and you can even add it to your Flash Briefing on Amazon’s Alexa platform! Each episode focuses on a specific strategy or tactic that will help you win whatever campaign you’re working on. I think it’s going to be a great compliment to the longer form interviews and coaching we do on this podcast every week.

Links from the Podcast:

Connect with Raz Shafer on Twitter and Facebook. Check out his new podcast, My Campaign Coach Minute on iTunes, available on Amazon’s Alexa platform. You can also join the Elite Campaign Mastermind or Support My Campaign Coach!

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