Here’s today’s tip: Never use an endorsement that isn’t in writing.
Endorsements are awesome and as a candidate, you’ll want to accrue as many good ones as you can! But always get them in writing.
First of all, getting an endorsement in writing means that you have total proof of what the endorser wanted to say and there is zero ambiguity relating to their intention.
A candidate I was working against a few years back published several endorsements from elected officials who hadn’t actually endorsed her candidacy. All of the comments she published were made before her candidacy was known, even to them. They were saying nice things about her at political fundraisers, saying things only intended for the ears of the attendees, not a public endorsement of her election.