Blog - Page 3 of 40 - My Campaign Coach

I offer my opponents a bargain: if they will stop telling lies about us, I will stop telling the truth about them. – Adlai Stevenson

I offer my opponents a bargain: if they will stop telling lies about us, I will stop telling the truth about them.” Adlai Stevenson

Here’s today’s tip: “I offer my opponents a bargain: if they will stop telling lies about us, I will stop telling the truth about them.” Adlai Stevenson

This tongue in cheek quote from Adlai Stevenson perfectly captures the feelings of many candidates. But it also brings into perspective a central question of campaign strategy: “How do we differentiate ourselves from our opponent?”

Most first-time candidates launch their campaign with the belief that they can win on their virtues alone. If only the voters could learn how awesome they are, victory would be assured. This is not far off the mark since every campaign should start out by first establishing why THEY are the best candidate, rather than talking about why their opponent is the bad guy.

Discipline Makes the Difference – Raz Shafer

Discipline Makes the Difference - Raz Shafer

If there was one character trait I could pass down to my son, it would be discipline…but, as it turns out, I haven’t been very disciplined in a number of areas within my life…So how am I supposed to teach that ethic to him?

This week we’re talking about discipline, why it’s important and what it takes to be a disciplined man or woman. I’ll share a fair amount about my particular struggles with discipline and how I’m fighting back.

First, I want to give a shout out to J.D. Bryden and Grant Moody! Both of these guys went over to Patreon.com/MyCampaignCoach and signed up to be Patrons of this show. It didn’t take but a minute and they’ve each set up to contribute a few dollars each month to support what we’re doing. In addition, they’re going to get special access to some cool perks exclusive to Patrons like live Q/A calls and first shot at special offers.

Speaking of Special offers, I haven’t mentioned our online candidate courses recently. If you go to Learn.MyCampaignCoach.com you can check out both of our courses. The Free one helps you analyze whether you’re ready to run for office and if you have a chance at winning. That’s about an hour of video and a few dozen questions I walk you through answering. Next is the Advanced Candidate Course. I’ve put together an enormous amount of tools, information, downloads, and videos to teach you how to win. It’s only $249 for lifetime access or $49 per month. I’m really proud of what we put together in these courses and am confident that making this small investment in your political future will pay huge dividends down the line.

Every candidate should have daily and weekly goals for fundraising calls and door knocks. What are yours?

Every candidate should have daily and weekly goals for fundraising calls and door knocks. What are yours

Here’s today’s tip: Every candidate should have daily and weekly goals for fundraising calls and door knocks. What are yours?

Galileo, the famous scientist and astronomer once said, “Measure what is measurable and make measurable what is not so.”

When we set goals without a plan for easily tracking progress, failure is all but guaranteed. Lack of a success metric leaves us, at best, with a guess as to the status of our mission, and that’s far from the assurance you want when your political career is on the line.

One of the first measures you establish, even before you launch your campaign, should be your vote goal. This is the number of votes you believe you’ll need to win your campaign.

From there, you need to set a goal for the number of contacts it will take you to identify, persuade and turn out those voters. A significant number of those should be by door-to-door canvassing. Next, break down that goal down to the weekly and daily levels.

A Meditation on Liberty and Independence

Meditation on Liberty and Independence by Raz Shafer

As you’re celebrating our nation’s birth, let’s take a look back at what makes our founding special and unique. Adams, Jefferson, Franklin and Washington started something in 1776 that we haven’t yet completed.

Welcome to the How to Run for Office Podcast from My Campaign Coach!

I hope y’all are having a fantastic Independence day! Growing up, my family and several others in our home-school group would annually recite the Declaration of Independence as part of our town’s 4th of July celebration. It’s always been a holiday that I’ve loved, even though my physician father rarely let us blow anything up, and today’s podcast is a sort of meditation on the significance of the day. No matter how much you’ve studied the document, you’ll either learn something new or hear about the Declaration’s impact in a new way.

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