I offer my opponents a bargain: if they will stop telling lies about us, I will stop telling the truth about them. – Adlai Stevenson
Here’s today’s tip: “I offer my opponents a bargain: if they will stop telling lies about us, I will stop telling the truth about them.” Adlai Stevenson
This tongue in cheek quote from Adlai Stevenson perfectly captures the feelings of many candidates. But it also brings into perspective a central question of campaign strategy: “How do we differentiate ourselves from our opponent?”
Most first-time candidates launch their campaign with the belief that they can win on their virtues alone. If only the voters could learn how awesome they are, victory would be assured. This is not far off the mark since every campaign should start out by first establishing why THEY are the best candidate, rather than talking about why their opponent is the bad guy.