Blog - Page 3 of 27 - My Campaign Coach

Never use an endorsement that isn’t in writing.

Never use an endorsement that isn’t in writing.

Here’s today’s tip: Never use an endorsement that isn’t in writing.

Endorsements are awesome and as a candidate, you’ll want to accrue as many good ones as you can! But always get them in writing.

First of all, getting an endorsement in writing means that you have total proof of what the endorser wanted to say and there is zero ambiguity relating to their intention.

A candidate I was working against a few years back published several endorsements from elected officials who hadn’t actually endorsed her candidacy. All of the comments she published were made before her candidacy was known, even to them. They were saying nice things about her at political fundraisers, saying things only intended for the ears of the attendees, not a public endorsement of her election.

Unless you’re Donald Trump, candidates shouldn’t wear hats.

trump

Here’s today’s tip: Unless you’re Donald Trump, candidates shouldn’t wear hats.

If you want the perfect visual example of why hats aren’t a good idea for candidates, just google Dukakis in the Tank. I’ve also linked to an article about the seminal event on our blog.

As you read about issues with candidates and hats, whether Calvin Coolidge in an Indian headdress, Mike Dukakis and his tank helmet or John Kerry in his bunny suit, there are two main lessons to take away.

Communication isn’t what I say, it’s what YOU hear.

Communication

Here’s today’s tip: Communication isn’t what I say, it’s what YOU hear.

My dad started telling me this when my age was still in the single digits and reminds me of it frequently. It’s as true now as when I first heard it.

The jist of this lesson is that I take ownership over what happens when I open my mouth. The words I choose, the inflection I generate and the gesticulations my body mimes are all talking at once.

Whether it’s as a husband, boss or candidate, it’s important that you always keep communication as the key goal when you open your mouth. The focus isn’t on you and whether you think you’re sounding good, it’s about whether your audience is correctly receiving the message you intend for them.

Never lie or embellish your campaign bio. You WILL get caught.

lie

Here’s today’s tip: Never lie or embellish your campaign bio. You WILL get caught.

This seems on the surface like a no-brainer…but you’d be surprised to find out how many candidates get slammed for failing to follow this rule.

Look, we all want folks to like us. And if you’re running for office, you’re probably pretty proud of your accomplishments in life. What’s the big deal in rounding up your college grade point average or padding the number of lawsuits you won? Would it hurt to make your position in the military seem more dangerous or cooler than it was? How about how many years you’ve lived in the district or how many years you’ve been voting in your party’s primary elections?

×
Never Miss A Campaign Insight
Subscribe to get weekly tips and content from our team of coaches!