Facebook is still King. It's where the Voters are!
One of the most common questions I get from candidates when I'm training them is, "What social media platforms should I be on?" It's easy to get caught up in the plethora of options and assume that you need to be everywhere. In a best case world, it'd be great to run rockstar programs on every site out there but that isn't reality.
The truth is that you need to limit the number of social media platforms that your'e active on. How many, you ask? The answer is, "As many as you can do well." Keeping your engagement up and the quality of your interactions high is critical. A presence on a few platforms, managed well, is much better than a hodge-podge with a poorly executed strategy. The next decision is which platforms to start with.