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Never break the law. You’re not Frank Underwood and you WILL get caught.

Never break the law. You’re not Frank Underwood and you WILL get caught.

Here’s today’s tip: Never break the law. You’re not Frank Underwood and you WILL get caught.

I pretty well hope that y’all are virtuous, law-abiding citizens but it would be silly to pretend that temptation isn’t real. On the campaign trail, there are a lot of laws you need to pay attention to. The impact everything from how you raise money to election day sign logistics. I hope I don’t need to worry about y’all breaking the kind of laws that Frank Underwood conveniently forgets about, but the smaller ones don’t always seem important.

The fact of the matter is that whether you’re a hot-shot like Frank Underwood or not, skirting or breaking the law usually has significant, negative repercussions. Trying to persuade voters to support you a bit inside of the legal demarcation line when you think no one is looking or slipping a piece of literature into their mailbox may seem like small things, but when they become news, they will paint your campaign in a broadly negative light.

If you can’t tell someone why you’re running in 30 seconds or less, don’t run.

If you can’t tell someone why you’re running in 30 seconds or less, don’t run.

Here’s today’s tip: If you can’t tell someone why you’re running in 30 seconds or less, don’t run.

One of the first things we talk about in our free online course is how to answer three questions: Why Me (why I’m the right person for the job), Why Now (why THIS is the time for me to run) and Why This Office (why THIS is the job for me). Anytime somebody asks you a question on the campaign trail, it always comes back to those fundamental questions.

You’ll start out with pages of notes. Take some time away by yourself and just get everything you can out of your head and on paper. After some copy-editing, these pages will be the genesis of your campaign messaging.

Handwritten notes are one of the most powerful tools you have. And they’re cheap!

Handwritten notes are one of the most powerful tools you have. And they’re cheap!

Here’s today’s tip: Handwritten notes are one of the most powerful tools you have. And they’re cheap!

Growing up, it felt like pulling teeth when my mom made me write thank you cards. For some reason I hated it. I was grateful for the gifts but something about it…laziness probably, just made it a process I really disliked. Far too many times, I didn’t properly express my gratitude.

In the last few years, especially as social media became a larger part of my life, I actually started getting much better at writing cards. Part of it was that with so few people sending written communication these days, it was a way for my words to stand out.

A Man Forged in Fire Part 2 – Brian Birdwell

A Man Forged in Fire 2

Last week we covered part 1 of our interview with Texas State Senator Brian Birdwell. His miraculous story of survival on 9/11 and heart for public service both come through clearly in that episode. Check it out before going on into this one!

Our guest this week is a good man, great leader and dear friend to me. Within Texas’ political circles he is known to be a principled man and devoted Christian.

We had such a good time talking that we ran way long on the interview so I’m splitting it into two parts. This is the second part, but you can listen to the first here.

Brian Birdwell is a native Texan, decorated military veteran and lifelong conservative Republican currently representing Texas Senate District 22. Senator Birdwell was born here in my backyard of Fort Worth, Texas and served a bit over 20 years in the United States Army.

On September 11, 2001, Brian was serving in the Pentagon when American Airlines Flight 77 was crashed just yards away from his second floor Pentagon office. Brian was critically wounded and severely burned. 60% of his body was burned and more than half of those burns were 3rd degree. He was the closest survivor to the point to Flight 77’s impact.

As a Christian, Brian believes his survival and miraculous recovery after 39 operations is a testament to Christ’s grace.

In 2010, Brian ran and won a special election for the Texas State Senate, where he has served faithfully for the last 8 years. His story, both personal and political are riveting and I hope y’all will get a lot from what he shares with us.

In this second part of the interview, we continue to discuss his initial election and he shares some powerful advice for new candidates. We finish it off with his summation of why we need conservatives to step up and run for office. Part one of this interview covers Brian’s background, what happened to him on 9/11 and takes us through most of his first Senate Election.

Links from the Podcast:

Connect with Brian Birdwell on Facebook and Twitter. You can also view his incredible testimony at www.iamsecond.com.

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