Voter Identification in a General Election

Smart campaigns start directing their ground operations to voter identification for the general election immediately after the primary is over. Their goal is to re-gear the campaign infrastructure in preparation for a new, and largely un-touched, universe of voters.This re-tooling requires answering several strategic questions, such as: Do I have an opponent in the election and, if so, […]

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6 Keys to Effective Canvassing

Canvassing is critical to your campaign’s success but too many campaigns don’t give it proper attention. As long as politicians have been whipping votes, campaigns have been knocking on doors and it’s still the best way to grow support. Canvassing isn’t sexy or glamorous but it wins campaigns like nothing else. I’ve been canvassing (also known […]

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