Our guest this week knows about winning and losing in politics.
Tom Lucero has been a businessman, entrepreneur and community activist in northern Colorado for over 21 years. He has owned restaurants and several software companies.
After helping with Veterans Outreach on the Trump Campaign last year, Tom hooked up with Benghazi survivor, Mark “Oz” Geist and started Our Values, an organization dedicated to increasing Veterans involvement in politics. We’ll be talking a lot about this today and the partnership we’re developing with them and My Campaign Coach.
This week we’re talking with Lee Vasche, founder of Triton Polling and Research. They’re a full-service survey, polling and market research firm with offices across the western United States. From non-profits to Fortune 500 companies to statewide political campaigns, Triton has done at least a bit of everything.
Lee has an eclectic mix of talents ranging from statistical analysis and advanced telecom systems to political organizing and database administration. Outside of the office, Lee spends his time traveling with his bride Courtney, skiing, scuba diving and enjoying the outdoors.
Running a grassroots campaign means you're going to rely on a lot on volunteers. They're likely to be the fuel for your voter-contact operations. Giving them a proper volunteer briefing is critical but often overlooked.
Campaigns spend a lot of time recruiting volunteers but not enough effort into preparing them. Let's take a second and dwell on how crazy that is...
Your volunteers are a major interface between your campaign and your voters. You've spent tons of time recruiting them so they can be effective ambassadors when canvassing. But you are "too busy" to prepare them before deploying them to contact voters.
Hey Y’all, It’s your host, Raz Shafer! I absolutely love doing this podcast. Getting to network with and interview some of the best candidates, consultants and operatives in the campaign world is awesome and a part of my week that I always look forward to. But I realized as I closed in on our 40th episode that I haven’t got to share much of my story with y’all directly. That’s the hazard, as well as the fun, of being the interviewer. This week we’re talking about why Campaign Coaching matters and how it can help you win.