Category Archives for "Ground Ops"

Episode 4: Brendan Steinhauser – How to Run a Data-Driven Campaign

Brendan Steinhauser: How to Run a Data-Driven Campaign

Podcast: Play in new window | DownloadSubscribe: iTunes | Android | Email | RSS How to Run a Data Driven Campaign​This episode, we’re talking to Brendan Steinhauser, a national grassroots organizer and campaign manager with a fantastic record.Brendan spent seven years in Washington, D.C. working as the national Director of Federal and State Campaigns for […]

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9 Ways Volunteers Can Help You Win

9 Ways to Help Conservatives Today

Volunteers are the life-blood of any campaign. Whatever the campaign level, regardless of the cash on hand, volunteer engagement is the single greatest indicator of the health of a campaign. But, that doesn’t mean that recruiting, training and managing them is easy. In fact, it’s one of the most difficult jobs within a campaign.​If you […]

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Voter Identification in a General Election

Smart campaigns start directing their ground operations to voter identification for the general election immediately after the primary is over. Their goal is to re-gear the campaign infrastructure in preparation for a new, and largely un-touched, universe of voters.This re-tooling requires answering several strategic questions, such as: Do I have an opponent in the election and, if so, […]

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6 Keys to Effective Canvassing

Canvassing is critical to your campaign’s success but too many campaigns don’t give it proper attention. As long as politicians have been whipping votes, campaigns have been knocking on doors and it’s still the best way to grow support. Canvassing isn’t sexy or glamorous but it wins campaigns like nothing else. I’ve been canvassing (also known […]

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