Brian Sikma: Handling the Media and Honing Your Message

Show Notes:

  • 00:35 - What it takes to get started working in politics
  • 01:45 - Brian's background in politics
  • 04:45 - The value of character and work-ethic in politics
  • 07:30 - How to land your first job in politics
  • 10:55 - Understanding WHY you want a political job
  • 12:34 - Common pitfalls new candidates face with the Media
  • 14:33 - How to build relationships with the Media
  • 19:03 - How Ted Cruz handles the media
  • 21:00 - Answer the question you WANT to answer
  • 22:00 - How to prepare for Media contact
  • 26:05 - Building your campaign's elevator pitch
  • 28:00 - Staying on-message during a press event
  • 30:02 - Keep your message short
  • 32:40 - Common traits of winning campaigns
  • 36:00 - How to connect with Brian

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