Brian Sikma: Handling the Media and Honing Your Message

Show Notes:

00:35 - What it takes to get started working in politics

01:45 - Brian's background in politics

04:45 - The value of character and work-ethic in politics

07:30 - How to land your first job in politics

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10:55 - Understanding WHY you want a political job

12:34 - Common pitfalls new candidates face with the Media

14:33 - How to build relationships with the Media

19:03 - How Ted Cruz handles the media

21:00 - Answer the question you WANT to answer

22:00 - How to prepare for Media contact

26:05 - Building your campaign's elevator pitch

28:00 - Staying on-message during a press event

30:02 - Keep your message short

32:40 - Common traits of winning campaigns

36:00 - How to connect with Brian

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