It’s hard to run a race if you’re bloated and overweight. Campaigns are the same way. Spencer Sullivan knows how to cut the fat and win with lean campaigns!
Today we’re talking with Spencer Sullivan of Lean Campaign Strategies about how to run efficient campaigns. Saving money is always something I’m a fan of doing and there’s rarely enough on the campaign trail.
Before we get started with Spencer, I wanted to point out another way to save money on the campaign trail. At the end of July we launched our Flagship live course as a self-paced online class that includes 15+ hours of video, downloads galore and gives you access to live Question and Answer sessions with our team of coaches. The first 25 people to purchase the course will get 50% off by using the coupon code FIRST25. Until the end of August, we’re giving you 25% off if you use the coupon code LAUNCH at checkout. It’ll make you a better candidate and save you money at every step!
Spencer Sullivan is the CEO/Founder of Lean Campaign Strategies. Spencer began his career on the hill working for a member of Congress. He transitioned to the campaign world after realizing he enjoyed the competitiveness and fast-paced environment of campaigns. He has managed victorious, top tier Federal races and targeted state races. On the campaign trail, Spencer has been involved in every aspect of managing a campaign. He has experience in fundraising, earned media, field operations, paid voter contact, polling, and GOTV operations.
Having been frequently outspent by incumbent campaigns during challenging races, Spencer has learned the importance of running a lean, effective campaign that makes every dollar stretch as far as possible. Spencer specializes in challenger campaigns and has ousted incumbents in back-to-back elections.
Spencer routinely appears on television as a pundit and discusses the news of the day. He also consults for a pharmaceutical company in guiding their messaging.
Raised in the Northeast, Spencer is a graduate of Marymount University where he majored in Political Science. One of five brothers, he enjoys catching up with his family and rooting for his beloved Boston sports teams. Spencer, his wife, and daughter Reagan live in Arlington, VA.
Links from the Podcast
You can also shoot him at email for further inquiries on their services.
Important Timestamps from the Podcast:
00:00 Podcast Introduction and Spencer Sullivan Bio
02:26 Spencer’s Background in Politics
05:12 You learn more from your losses than your wins
10:54 What are some of the early lessons you think impacted you most?
19:44 How do you establish trust and ownership within a campaign?
24:54 What are bad business-people have to break as candidates?
32:44 What are time-saving systems you recommend every campaign implement?
37:00 Tell us some pre-announcement steps you encourage your clients to take?
46:54 Identify the biggest money-wasters on campaigns for us
50:06 What does Lean Campaign Strategies do for campaigns?
52:02 Where can people find you online?
52:46 Closing thoughts from Spencer Sullivan
53:56 Closing and Podcast outro