Never just ask for the amount you think a donor can give. Always ask for more.

Never just ask for the amount you think a donor can give. Always ask for more.

Never just ask for the amount you think a donor can give. Always ask for more.

Figuring out how much money to ask a potential donor for is a difficult proposition. Even with lots of information about their past giving, current financial position and interest in your race, you’re still making a guess.

If you do a good job of pairing why you’re running and what you will fight to accomplish with the solutions they want to see enacted, there is a good chance that they’ll be generous towards your campaign.

So how much do we ask for? Your research and needs will give you an idea, but I recommend asking at the high end of the range you’ve established. The reason is simple: The likelihood that they’ll give more than you ask for is Zero.

If you make an appropriate solicitation and have done your lead-up well, making a high ask isn’t insulting or a turnoff. They may say no, or offer a lower number, but I’ve found more than a few situations where the donor surprised me and agreed to what I would have considered a stretch ask.

Donors won’t give more than you ask for, so don’t just ask for what you think they can comfortably give. Ask for more!

To find out more about what it takes to win a political campaign, go to MyCampaignCoach.com. You can also check out our interviews with Candidates, Elected Officials, Consultants and Campaign Staff on the How to Run for Office Podcast! On Facebook, you can find our campaign mastermind group by searching for the Elite Campaign Mastermind and our page under My Campaign Coach. If you want to help support our efforts, you can do that with financial support via Patreon.com/mycampaigncoach or by giving us a nice rating on iTunes!

Raz Shafer

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