I first got to know Hans while we both studied undergrad at Hillsdale College. Since graduating, Hans has done remarkable work and emerged early as aa distinguished alumnusand fantastic elected official.
Our conversation on the podcast today tracks that road and we get to break down some of the major lessons he’s learned along the way. They’re all lessons I think you’ll enjoy and benefit from! He’s got some fantastic advice and has learned a great deal during his time in office.
It’s very easy to get in a habit of letting this advice go in one ear and out the other. Free advice, as it’s often said, is frequently worth what you pay for it.
The problem with this approach is two-fold. First, there are likely some pearls of wisdom mixed in with the less helpful advice. Second, folks can tell when you’re blowing them off and that’s hardly a way to engender stalwart support.
Instead, here’s what you should do. Listen to their advice carefully, write it down and set aside time for your team to review the list. This doesn’t need to be an involved process but I highly recommend that it be skimmed.
This week we’re doing a post-election survey with Luke Macias of Macias Strategies. With the Midterm election a few days into the rear-view mirror, we’re trying to digest the results and begin to see what lessons we can glean.
Luke has been our guest a couple times over the last two years and has been a fan favorite. He’s one of the most prolific conservative consultants in Texas and has been a long time friend of mine. After any election, we believe in aggressively working to dissect what we did right and wrong, so we can do better next time. This year, we figured we’d make part of that back and forth into a podcast episode.
The reason it’s important to do this targeting is that not every house has registered votes in it and not every registered voter will cast a ballot. Once you know that, it’s easy to understand how knocking every door on a street, or even every registered voter’s door is a waste of time.
It’s possible to encourage these folks to register or turn out unlikely voters…but that’s not your top priority. The first thing your list should be to identify and persuade likely voters. These folks are the low hanging fruit. They’re GOING to vote. The only question is whether they’ll vote for your campaign.
Once you’ve done that effectively, you can turn your attention to less likely voters and unregistered citizens. I’ll be honest though, few campaigns do enough work on the likely voters that it’s worth spending voter contact time on the unlikely.
So what about wave elections? 2016 surprised many people, myself included, with the huge turnout in primary elections.
If I was to go back to that election, I wouldn’t change my voter targets, since no available information could have shown me which other doors to knock. Instead, I would have shifted more dollars into radio, TV and mail. These are less targeted means of contact but in a scenario where wave turnout is likely, they can have a positive impact on voters when targeted voter contact is impossible.