As most of y’all know, I’m a huge fan of Winston Churchill. And as soon as I saw this quote from him, its truth resonated with me strongly.
I’d imagine that after hearing the quote, your mind went directly to your opponent or some politician who is guilty of some kind of betrayal. Perhaps it’s through a failure in their personal lives or by something they’ve done within their role as a public official. All of those things factor into what Winston is talking about.
In sum, Churchill is saying that you’re either honorable or you’re not. Virtuous or your not. Possessed of dignity or not.
This week we’re re-airing an interview with Sean Davis that I did just over a year ago. It’s been the most downloaded episode on the podcast to-date, but it’s far enough back in the chronology that most of y’all probably haven’t heard it!… Even if you have heard it, I recommend giving it another listen. I just got done doing so and I found it very informative.
Understanding policy and how to communicate it is obviously important to anybody working in politics…but if you want to get to the point where your opinion on the subject matters, you’ve usually got to win an election. At this point, you’re probably asking, “Well, Raz, What should I do if I want to make sure I win my election?!” Hands down, the best thing I can recommend is to head over to learn.mycampaigncoach.com and sign up for our free course to figure out whether you’re prepared to run. Even if you’re already in the race, those videos and guides will walk you through essential questions…and I guarantee that you haven’t answered all of them!
There are a lot of areas within campaigns where I routinely encourage campaigns to keep things in-house. In a lot of cases, you’re able to save money and achieve an equal or greater quality level in areas like canvassing, fundraising, etc. However, vulnerability and opposition research are not in that class.
I’ve interviewed several folks who work in this world on my How to Run for Office podcast and hope you’ll check them out. But suffice it to say, this is an area where there is always going to be a qualitative difference between the work product of a professional and a beginner.
Each of these two research realms involve identifying and looking under various rocks, trying to locate that hardest to find, often intentionally hidden, nuggets about someone. In terms of opposition research, what you find or don’t find will have a huge impact on the arch of your campaign messaging and your efforts to differentiate yourself from your opponent.
Our guest this week is the youngest member of the Texas State House of Representatives. Briscoe Cain has a clear path to re-election in November so he’ll be back for his second Session in January and I’m sure he’ll be fighting as hard as ever. Today he joins us to talk about how he got there, what motivates him and why more of us should get into the fight.
I want to give a shoutout to Donna who took our FREE online course last week and just a day or so later, she purchased the Advanced Candidate Course. I’ve packed about 13 hours of video, presentations, templates, downloads, and tools into that course and I am confident it’s going to upgrade your campaign game. Do what Donna did and check out the FREE online course first. It’s about determining if you’re ready to run for office. Then, if you like what you see, consider purchasing the Advanced Candidate Course for $49 per month or $249 for lifetime access.
In the interview ahead, you’ll hear Briscoe talking about the lessons he learned from losing his first race. These courses are built to help replicate a lot of that learning without having to first experience the loss. There’s no better investment you can make in winning your campaign than taking these courses so visit learn.mycampaigncoach.com to find out more.