Each week I get to interview candidates, elected officials and campaign rockstars, discussing everything from Facebook to Block-Walking. But this week is special to me because not only is our guest an incredibly effective campaign operative, but she’s also a long-lost friend from college.
I’m excited to have Bonnie Siegel joining us this week to discuss campaign and candidate branding. She first crossed my radar screen due to her incredible work on the Ted Cruz for President campaign and I’ve become increasingly fascinated with her work.
Ross Kecseg leads the Metroplex Bureau for Empower Texans and Texas Scorecard. He is a native North Texan, raised in Denton County.
I haven’t talked about it much on the podcast but entrepreneurship and small business ownership has always been about as much a part of my life as politics. As my involvement in each area has grown, I’ve been consistently impressed by the similar struggles that occur in each area. Fundamentally, success in either sphere requires a worthwhile product, effective marketing, adequate capital, a strong team and systems that run the trains on time.