I’m excited to have Bonnie Siegel joining us this week to discuss campaign and candidate branding. She first crossed my radar screen due to her incredible work on the Ted Cruz for President campaign and I’ve become increasingly fascinated with her work.
Ross Kecseg leads the Metroplex Bureau for Empower Texans and Texas Scorecard. He is a native North Texan, raised in Denton County.
I haven’t talked about it much on the podcast but entrepreneurship and small business ownership has always been about as much a part of my life as politics. As my involvement in each area has grown, I’ve been consistently impressed by the similar struggles that occur in each area. Fundamentally, success in either sphere requires a worthwhile product, effective marketing, adequate capital, a strong team and systems that run the trains on time.
Our guest this week has organized or managed campaigns and ground game projects in 42 states, served on dozens of national, state and local campaigns and worked on 4 Presidential campaigns, plus a presidential super PAC.
Dan Tripp is President of Ground Game Strategies, Inc., a company that designs custom voter contact programs for data-driven political campaigns and issue advocacy projects.