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2018 General Election Forecast and Polling Fundamentals – Chris Perkins

2018 General Election Forecast and Polling Fundamentals

Chris Perkins is the Principal of Ragnar Research and a nationally renowned expert in public opinion polling. Today he’s joining us to talk about the Texas Primaries, we’ll look forward to federal elections this November and we talk in detail about top considerations for your campaign when making polling decisions.

For all my Texas friends recovering from the Primary election last week, I hope you’re catching up on sleep and enjoying some outside time that doesn’t involve canvassing or waving signs!

Texas had the country’s first primary election this year and it was nuts. Lots of competitive seats and we’ve got a bunch of runoff elections coming up in May. So, all that to say, the fight continues for a lot of folks, but at least some of you guys are getting some sleep.

Today, we’re talking to Chris Perkins, a nationally-renowned pollster and we’ll spend time looking at the lessons from the Texas primary, what we know about the landscape for the general election and critical things you need to know about polling for your campaign.

Free interns are awesome! Get all you can, train them well and keep them busy.

Free interns are awesome! Get all you can, train them well and keep them busy

Here’s today’s tip: Free interns are awesome! Get all you can, train them well and keep them busy.

As a former free intern, I endorse this message. The fact is that everybody wants free labor…but it’s the training and deployment where most people fail.

The biggest surprise that I found once I started hiring interns was how much work it took to find things for them to do. Let’s face it, when you get an intern, even if you’ve seen their resume, you have no idea what they’re competent with. Can they take pictures, file documents, respond to emails or is refilling the toilet paper the ONLY thing you can trust them to do right?!

All campaign documents and material should be secure and accessible. Use the cloud.

All campaign documents and material should be secure and accessible. Use the cloud.

Here’s today’s tip: All campaign documents and material should be secure and accessible. Use the cloud.

It’s hard to imagine that just a few years ago, you had to make hard-copies of campaign documents in order to share them. Printing, collating and mailing important documents all too significant time. Now that’s not the case. Cloud storage and collaboration and editing are the way to do it!

Security and accessibility are the two key factors in deciding where you’ll store your campaign files. I highly recommend Google Drive for all your campaign needs. I don’t get a penny for recommending them but I’ve been using them for years. Every campaign I’ve worked with, clients I’ve served, and projects I’ve directed have all been run through Google Drive.

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