Strategy Archives - My Campaign Coach
Category Archives for "Strategy"

Hostage Negotiation Tips that will Revolutionize Your Campaign – Chris Voss

Podcast Interview Chris Voss

What do hostage negotiation and political campaigns have in common? How can you use lessons learned while saving lives to win votes and earn donations? Chris Voss, a 24-yr FBI veteran and former lead international kidnapping negotiator is here to answer those questions and more!

Chris Voss is CEO of the Black Swan Group and author of the national best-seller “Never Split The Difference: Negotiating As If Your Life Depended On It,” which was named one of the seven best books on negotiation.  In 2008, he founded The Black Swan Group which specializes in solving business communication problems using hostage negotiation solutions. Chris has used his many years of experience in international crisis and high stakes negotiations as an FBI agent to develop a unique program and team that applies these globally proven techniques to the business world. Chris and his team have helped companies secure and close better deals, save money, and solve internal communication problems between senior management and employees.

Prior to 2008, Chris was the was the lead international kidnapping negotiator for the Federal Bureau of Investigation, as well as the FBI’s hostage negotiation representative for the National Security Council’s Hostage Working Group. Before becoming the FBI lead international kidnapping negotiator, Chris served as the lead Crisis Negotiator for the New York City Division of the FBI. Chris was a member of the New York City Joint Terrorist Task Force for 14 years. He was the case agent on such cases as TERRSTOP (the Blind Sheikh Case – Sheikh Omar Abdel-Rahman), the TWA Flight 800 catastrophe and negotiated the surrender of the first hostage taker to give up in the Chase Manhattan bank robbery hostage taking.

Why Good Opposition Research Always Matters – Willis Jones

Podcast Interview of WIllis Jones

Opposition research is often painted as a dirty tactic or dark art. It’s neither. It’s about knowing yourself and knowing your opponent. Without it, you’ll lose.

This week we’re revisiting an incredibly important topic that we haven’t touched in a few months: Opposition Research. John Lappe of Intellz joined us back on Episode 18 to discuss the topic but there’s more than we can talk about in just one episode.

This week, Willis Jones of Capitol City Research is here to discuss some of the biggest takeaways he’s learned from over 20 years of work in the business.

Vetting Candidates, Campaign Logistics & Voter Contact – Raz Shafer

Raz Shafer - Vetting Candidates, Campaign Logistics & Voter Contact

Vetting candidates, properly built campaign logistics and strong voter contact are essentials in any political operation. Make sure you’re doing them right!

We’re back again this week with our new podcast format, diving deep into some subjects that folks have asked for us to cover on Facebook. Today we’re talking about Vetting Candidates, building your campaign calendar, the campaign logistics framework for a strong campaign and different ways to contact voters.

Candidate Vetting

With Roy Moore’s defeat in the Alabama Senate this week, lots of people are wondering how the secrets of his past weren’t discovered earlier. His case is an aberration since it’s hard to keep those kinds of things hidden for so long, but there are some common sense steps that people can take to make sure that candidates they support won’t surprise them.

Winning At the Ballot Box and In The Capitol – Micah Cavanaugh

Podcast Interview with Micah Cavanaugh

From volunteering in Kentucky to Consulting and Staff roles in Texas, Micah Cavanaugh has built a proven record of helping conservatives win!

Thank y’all for downloading this week’s episode! As I mentioned in last week’s podcast, here in year two of the How to Run for Office podcast, we’re changing things up a bit and I’m alternating between our standard interview format and deeper dives into specific subjects. I think this is going to be a way to take a more in-depth look at some of the common coaching problems that we get to help campaigns with, while still keeping a heavy focus on the interviews that you’ve gotten used to over the last year.

That said, y’all have the veto power over this change up. I want to make sure that we’re delivering valuable information to help you win elections and if you have input, advice or criticism, I want to hear it. Shoot me an email to Raz@mycampaigncoach.com and let me know what you think. Heck, if you think it’s a cool idea and you like what we’re doing, shoot me a note about that as well!

One of my favorite parts about the work I do in politics is the awesome people I get to work alongside. Our guest this week is somebody I’ve worked with for several years and it’s awesome seeing the impact that he’s having in the Texas State House.

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