Category Archives for "Strategy"

Episode 30: Matt Mackowiak – Communicating on the Campaign Trail

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Campaign Trail Lessons in Communicating Effectively as a Candidate Matt Mackowiak (Mack-o-VEE-yack) is an Austin based political and communications consultant and President of Potomac Strategy Group. They provides political consulting to conservative campaigns, as well as media relations and crisis communications assistance to companies, groups and individuals. He has served in senior roles for two […]

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4 Fallacies of Political Campaigns: What Can a Tank Driver Teach You About Winning in Politics?

4 Fallacies of Future Political Campaigns

Applying Gen. McMaster’s 4 Fallacies of Future Wars to Political Campaigns General H. R. McMaster was recently selected to be President Trump’s National Security Advisor. Long before he achieved this station, he was well known within the military as an effective commander and strategist. Herbert Raymond “H.R.” McMaster gained notoriety early in his career as a […]

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Episode 23: Chris Wilson – Ted Cruz’s Pollster Talks Big Data and Winning Iowa

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Chris Wilson is Ted Cruz’s Pollster and he Helps Conservatives Win Elections. This week’s guest is Chris Wilson, the former Director of Research and Analytics for the Ted Cruz for President campaign, where he oversaw all polling, data analytics, modeling and digital strategy. There has been a great deal written about the sophisticated data and […]

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Nothing Works, Everything Sucks!

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No Campaign Goes According to Plan Prussian Field Marshall Helmuth von Moltke said, “No plan of operations extends with any certainty beyond the first contact with the main hostile force.” Paraphrased, ‘No plan survives first contact with the enemy.’ No matter how well we plan campaigns, and we should plan them carefully, we’re not acting […]

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Losing an Election: Now What?

I lost My election now what - grapic

Moving on from losing an election is hard. But you’re not alone. When my dad was inducted into Medical School, the Dean addressed his class, ‘Each and every one of you has been in the top 10% of every class, working group and school you’ve ever been a part of. As of this moment, 90% […]

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