Category Archives for "Strategy"

Winning Political Tips

Barksdale's Winning Political Tips

Barksdale’s “Winning Political Tips” shares timeless campaign insights you need to read! Like most professions, most of winning comes from understanding simple truths and systematically executing on them. Consultants and operatives often lose sight of this and try to replace it with secret sauce concocted by a man behind the curtain. I’ll be honest, I […]

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Episode 30: Matt Mackowiak – Communicating on the Campaign Trail

Matt Mackowiak Podcast Interview Header

Campaign Trail Lessons in Communicating Effectively as a Candidate Matt Mackowiak (Mack-o-VEE-yack) is an Austin based political and communications consultant and President of Potomac Strategy Group. They provides political consulting to conservative campaigns, as well as media relations and crisis communications assistance to companies, groups and individuals. He has served in senior roles for two […]

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