Category Archives for "Strategy"

Are your Political Opponents People or Caricatures?

Are your Political Opponents People or Caricatures

Your view of political opponents can empower or destroy your campaign. Democrats learned this lesson the hard way last year. Learn from their mistake!

I just got done reading an Esquire article about the Presidential election last year (how has it been a year already?!). It’s a compilation of interviews from both Republicans and Democrats, campaign staff, commentators and journalists. Check it out if you haven’t read it!

One of the things that came through so clear and tragic to me was the despair they felt after her loss. I’m not talking about, “We lost an important election that I was sure we’d win,” kinda sad. So many felt a visceral fear for their children, country and even lives.

How to Know When You’re in the Minority

A little over a week ago, I got to interview Erick Erickson on the How to Run for Office Podcast and two pieces of advice he shared really stood out to me.

  1. Do what’s right, not what’s liked.
  2. Know when you’re in the minority, even when you think you’re right.

Today I want to flesh those ideas out a bit. If you want to hear our conversation, check out the podcast episode at the 20 minute mark.

Do What’s Right.

Dick Morris told Bill Clinton that polls don’t tell you WHAT to do. They tell you HOW to do it. Now, I don’t particularly care for Mr. Morris but he nailed that piece of advice and it supports our thesis here. Even when the right thing IS the popular thing, that’s not why we should do it.

Don’t Lose Your Election Like Hillary Clinton

DON'T LOSE LIKE HILLARY

Since Donald Trump’s win over Hillary Clinton last November, there’s been more than a few books, blogs, and TV shows dedicated to figuring out how the heck he did it. There are plenty of contributing factors, but it’s clear that one Yuge reason played a heavy role:

Hillary Clinton KNEW she was going to win.

The old adage says: there are two ways to run a race: Scared or Unopposed. — Hillary missed that memo.

Her campaign-long “advantage” in polling, the media, and Trump’s mis-steps all contributed to a sense of security and inevitability among her entire team. In their minds, there was just no way for them to lose!

As a result, they got complacent and played it safe. They played it far too safe.

Here’s the thing: You can make this mistake too! And it can kill your campaign as surely as it did hers.

If You Do Everything (legal), You’ll Win!

If you do everything (legal) you’ll win!

President Lyndon Johnson liked to tell his campaign staff, “If we do EVERYTHING” we’ll win!

Given his penchant for stealing elections and buying votes, I’d propose a slight modification to that catch phrase: “If you do everything legal, you’ll win!”

I’ll get back to that, but first here’s some background on why in the world I’m quoting LBJ…

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