Strategy Archives - My Campaign Coach
Category Archives for "Strategy"

Communicating Clearly in a Noisy World with Amy Hawkins

Communicating Clearly in a Noisy World with Amy Hawkins

Without effective communication, you’re going to lose your race. Amy Hawkins joins us today to talk about her strategies for crystal clear, intentional communication. She’s been in the trenches for over a decade and has a wealth of knowledge to share with us!

Our guest this week is a political communications rockstar from Michigan. I’ve gotten to know Amy Hawkins over the last couple of years and have been continually impressed by her work ethic, attention to detail and the clarity she brings to communication.

Residing in Michigan, she currently serves as Manager for her business Generation Strategies, LLC a communication and marketing group.

Her recent work is encyclopedic and we’ll get into some of the specifics during the interview.

Amy’s background includes over a decade in statewide politics in program development and management, developing multi-faceted strategic plans, event coordination and networking state and national leaders.

She especially enjoys advocating for Responsible Christian Citizenship, the protection, and preservation of America, the importance of the Generations, Biblical Worldview and more effective involvement in the political arena.

Her passions include America, politics, finding ways to support the military and police, educating and equipping Christians to engage in culture, writing, travelling, and drinking good coffee

With that, let’s get to the interview!

Is Statesmanship Obsolete? – with Dr. David Bobb

Is Statesmanship obsolete

Dr. David Bobb is one of the nation’s foremost experts on statesmanship and the American founding fathers. He joins us today to examine the nature of statesmanship, it’s component virtues and whether they’re obsolete in 2019.

Today we’ve got a unique conversation to share. Once again I’ll be talking to an expert in politics and campaigns but the focus of our conversation is going to be different than most. In nearly every other episode, we talk about strategic or tactical campaign issues. And while we do discuss those in this interview, our focus, more broadly is Statesmanship.

Dr. David Bobb was a professor of mine at Hillsdale College and a couple months ago we caught up at a political conference. The event was a good one but midway through the weekend, I grew frustrated with some of the more esoteric panels and asked him to come out and talk for a while. We ended up spending quite a bit of time together, talking about our nation’s current state and what it is going to take in order to positively influence her future.

2018 Midterm Election Review with Luke Macias

2018 Midterm Election Review with Luke Macias

From the Kavanaugh effect to Beto-Mania, lots of narratives came together in the 2018 midterm election last week. What mattered in the end? Luke Macias and I break down some of the early lessons that the Midterm has shown us!

This week we’re doing a post-election survey with Luke Macias of Macias Strategies. With the Midterm election a few days into the rear-view mirror, we’re trying to digest the results and begin to see what lessons we can glean.

Luke has been our guest a couple times over the last two years and has been a fan favorite. He’s one of the most prolific conservative consultants in Texas and has been a long time friend of mine. After any election, we believe in aggressively working to dissect what we did right and wrong, so we can do better next time. This year, we figured we’d make part of that back and forth into a podcast episode.

How to Supercharge Your Voter Contact: Part 2 – Drew Ryun and Kris Shafer

How to Supercharge Your Voter Contact: Part 2

This week we’re airing the second half of a two-part interview with Drew Ryun and Kris Shafer. They’re partners in Campaign Sidekick and have nearly 4 decades of political experience between them. Drew hired me to my first full-time political job and Kris is my younger brother. I’ve worked in the trenches with these guys for years and they’ve each got some fantastic advice to share.

In this, as the first half of our interview last week, you’re going to hear some exciting news about the evolution of Campaign Sidekick, learn proven strategies and tactics for voter contact you can deploy in the last few weeks of this election and find out how these guys got involved in politics. Their stories are unique but very similar in theme to many of the folks we’ve talked to on the podcast: they involve a lot of hard work.

This was a really fun interview for me to do with the guys and I think y’all will really enjoy it!

What You’ll Learn about Campaign Sidekick In This Episode:

[00:00] Podcast Introduction

[01:53] What Canvassing Management tips do you wish you’d known when you got started?

[11:55] How can campaigns keep their voter contact data clean?

[20:11] Where should campaigns get their voter data and does consumer data matter for targeting?

[27:12] How can campaigns avoid fear of failure and what does that mean?

[30:43] What matters MOST in a canvassing interaction with a voter?

[34:49] Final tips for campaigns and how to finish strong in the final weeks of the campaign

[37:53] Conclusion and outro

Links from the Podcast:

Connect with Campaign Sidekick on FacebookTwitter and Youtube. Check out their website at

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