Strategy Archives - My Campaign Coach
Category Archives for "Strategy"

What Losing and Legislating Teach about Winning in Politics – Matt Rinaldi

What Losing and Legislating Teach about Winning in Politics

Matt Rinaldi has won and lost campaigns. Sometimes by extremely close margins. After serving several sessions in the Texas State Legislature, he knows what it feels like to win and lose legislative battles. He knows why he’s there and what he believes in. More than that, he’s willing to fight for both with every political and procedural weapon available.

I hope y’all are having a great week and making things happen on the campaign trail! If you haven’t yet, make sure you subscribe and review the podcast. It’s by far the best way to help get the word out about what we’re doing and I greatly appreciate it!

Before we get started with Matt Rinaldi, I want to thank Campaign Sidekick for supporting this podcast. Visit to find out how their best-in-breed voter contact platform can revolutionize your campaign and help you win! In addition to establishing a nationwide client base, Sidekick was named by the Republican National Committee as one of their 5 approved and tested voter contact platforms. Definitely something y’all should check out for your ground game!

3 Tips for Winning at Life and in Politics – Raz Shafer

3 Tips for Winning at Life and in Politics

Strong non-political relationships, living on a written personal budget and loving God, Family and Country first may not seem like obvious fodder for a political campaign podcast…but if you don’t follow the lessons we talk about today, you’re not going to win at politics…or life.

Thank you to Campaign Sidekick for supporting this podcast. Visit to find out how their best-in-breed voter contact platform can revolutionize your campaign and help you win!

So many of the ‘political’ problems I see candidates and elected officials fall prey to have a genesis in their personal lives. They should have seen them coming a mile away but somehow lost the obvious in a personal blindspot. Today we’re talking about three subjects that I think are vitally important to keeping your house in order and making sure you maximize your political impact while keeping you and your family strong.

Your Brains Trust: I’ve grown up with a strong group of friends that have helped invest in me and keep me accountable. In adulthood, I’ve added to that network through Mastermind groups and dedicated work to develop meaningful relationships. I share some of the ways I’ve done that and the ways they’ve mattered to me. Plus, we’ll discuss how to keep your marriage strong during a campaign.

Hostage Negotiation Tips that will Revolutionize Your Campaign – Chris Voss

Podcast Interview Chris Voss

What do hostage negotiation and political campaigns have in common? How can you use lessons learned while saving lives to win votes and earn donations? Chris Voss, a 24-yr FBI veteran and former lead international kidnapping negotiator is here to answer those questions and more!

Chris Voss is CEO of the Black Swan Group and author of the national best-seller “Never Split The Difference: Negotiating As If Your Life Depended On It,” which was named one of the seven best books on negotiation.  In 2008, he founded The Black Swan Group which specializes in solving business communication problems using hostage negotiation solutions. Chris has used his many years of experience in international crisis and high stakes negotiations as an FBI agent to develop a unique program and team that applies these globally proven techniques to the business world. Chris and his team have helped companies secure and close better deals, save money, and solve internal communication problems between senior management and employees.

Prior to 2008, Chris was the was the lead international kidnapping negotiator for the Federal Bureau of Investigation, as well as the FBI’s hostage negotiation representative for the National Security Council’s Hostage Working Group. Before becoming the FBI lead international kidnapping negotiator, Chris served as the lead Crisis Negotiator for the New York City Division of the FBI. Chris was a member of the New York City Joint Terrorist Task Force for 14 years. He was the case agent on such cases as TERRSTOP (the Blind Sheikh Case – Sheikh Omar Abdel-Rahman), the TWA Flight 800 catastrophe and negotiated the surrender of the first hostage taker to give up in the Chase Manhattan bank robbery hostage taking.

Why Good Opposition Research Always Matters – Willis Jones

Podcast Interview of WIllis Jones

Opposition research is often painted as a dirty tactic or dark art. It’s neither. It’s about knowing yourself and knowing your opponent. Without it, you’ll lose.

This week we’re revisiting an incredibly important topic that we haven’t touched in a few months: Opposition Research. John Lappe of Intellz joined us back on Episode 18 to discuss the topic but there’s more than we can talk about in just one episode.

This week, Willis Jones of Capitol City Research is here to discuss some of the biggest takeaways he’s learned from over 20 years of work in the business.

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