I just got done reading an Esquire article about the Presidential election last year (how has it been a year already?!). It’s a compilation of interviews from both Republicans and Democrats, campaign staff, commentators and journalists. Check it out if you haven’t read it!
Today I want to flesh those ideas out a bit. If you want to hear our conversation, check out the podcast episode at the 20 minute mark.
Dick Morris told Bill Clinton that polls don’t tell you WHAT to do. They tell you HOW to do it. Now, I don’t particularly care for Mr. Morris but he nailed that piece of advice and it supports our thesis here. Even when the right thing IS the popular thing, that’s not why we should do it.
Hillary Clinton KNEW she was going to win.
The old adage says: there are two ways to run a race: Scared or Unopposed. — Hillary missed that memo.
Her campaign-long “advantage” in polling, the media, and Trump’s mis-steps all contributed to a sense of security and inevitability among her entire team. In their minds, there was just no way for them to lose!
As a result, they got complacent and played it safe. They played it far too safe.
Here’s the thing: You can make this mistake too! And it can kill your campaign as surely as it did hers.
Given his penchant for stealing elections and buying votes, I’d propose a slight modification to that catch phrase: “If you do everything legal, you’ll win!”
I’ll get back to that, but first here’s some background on why in the world I’m quoting LBJ…