Our guest this week is a political communications rockstar from Michigan. I’ve gotten to know Amy Hawkins over the last couple of years and have been continually impressed by her work ethic, attention to detail and the clarity she brings to communication.
Residing in Michigan, she currently serves as Manager for her business Generation Strategies, LLC a communication and marketing group.
Her recent work is encyclopedic and we’ll get into some of the specifics during the interview.
Amy’s background includes over a decade in statewide politics in program development and management, developing multi-faceted strategic plans, event coordination and networking state and national leaders.
She especially enjoys advocating for Responsible Christian Citizenship, the protection, and preservation of America, the importance of the Generations, Biblical Worldview and more effective involvement in the political arena.
Her passions include America, politics, finding ways to support the military and police, educating and equipping Christians to engage in culture, writing, travelling, and drinking good coffee
With that, let’s get to the interview!
Today we’ve got a unique conversation to share. Once again I’ll be talking to an expert in politics and campaigns but the focus of our conversation is going to be different than most. In nearly every other episode, we talk about strategic or tactical campaign issues. And while we do discuss those in this interview, our focus, more broadly is Statesmanship.
Dr. David Bobb was a professor of mine at Hillsdale College and a couple months ago we caught up at a political conference. The event was a good one but midway through the weekend, I grew frustrated with some of the more esoteric panels and asked him to come out and talk for a while. We ended up spending quite a bit of time together, talking about our nation’s current state and what it is going to take in order to positively influence her future.
This week we’re doing a post-election survey with Luke Macias of Macias Strategies. With the Midterm election a few days into the rear-view mirror, we’re trying to digest the results and begin to see what lessons we can glean.
Luke has been our guest a couple times over the last two years and has been a fan favorite. He’s one of the most prolific conservative consultants in Texas and has been a long time friend of mine. After any election, we believe in aggressively working to dissect what we did right and wrong, so we can do better next time. This year, we figured we’d make part of that back and forth into a podcast episode.
In this, as the first half of our interview last week, you’re going to hear some exciting news about the evolution of Campaign Sidekick, learn proven strategies and tactics for voter contact you can deploy in the last few weeks of this election and find out how these guys got involved in politics. Their stories are unique but very similar in theme to many of the folks we’ve talked to on the podcast: they involve a lot of hard work.
This was a really fun interview for me to do with the guys and I think y’all will really enjoy it!
[00:00] Podcast Introduction
[01:53] What Canvassing Management tips do you wish you’d known when you got started?
[11:55] How can campaigns keep their voter contact data clean?
[20:11] Where should campaigns get their voter data and does consumer data matter for targeting?
[27:12] How can campaigns avoid fear of failure and what does that mean?
[30:43] What matters MOST in a canvassing interaction with a voter?
[34:49] Final tips for campaigns and how to finish strong in the final weeks of the campaign
[37:53] Conclusion and outro