Category Archives for "Strategy"

What Do Voters Want? It’s Really a Simple Question!

What do Voters Want?

How can “What do Voters Want?” be a simple question?! Too many people try to complicate the question of what voters want in a candidate and elected official. Overlaying niche micro-targeting and voter analytics with complex policy matrices may help you figure out which voters are most likely to agree with you, but at its […]

Continue reading

4 Fallacies of Political Campaigns: What Can a Tank Driver Teach You About Winning in Politics?

4 Fallacies of Future Political Campaigns

Applying Gen. McMaster’s 4 Fallacies of Future Wars to Political Campaigns General H. R. McMaster was recently selected to be President Trump’s National Security Advisor. Long before he achieved this station, he was well known within the military as an effective commander and strategist. Herbert Raymond “H.R.” McMaster gained notoriety early in his career as a […]

Continue reading

Episode 23: Chris Wilson – Ted Cruz’s Pollster Talks Big Data and Winning Iowa

Chris Wilson Podcast Interview Header

Chris Wilson is Ted Cruz’s Pollster and he Helps Conservatives Win Elections. This week’s guest is Chris Wilson, the former Director of Research and Analytics for the Ted Cruz for President campaign, where he oversaw all polling, data analytics, modeling and digital strategy. There has been a great deal written about the sophisticated data and […]

Continue reading

Nothing Works, Everything Sucks!

Nothing works, everything sucks Blog Header

No Campaign Goes According to Plan Prussian Field Marshall Helmuth von Moltke said, “No plan of operations extends with any certainty beyond the first contact with the main hostile force.” Paraphrased, ‘No plan survives first contact with the enemy.’ No matter how well we plan campaigns, and we should plan them carefully, we’re not acting […]

Continue reading

Losing an Election: Now What?

I lost My election now what - grapic

Moving on from losing an election is hard. But you’re not alone. When my dad was inducted into Medical School, the Dean addressed his class, ‘Each and every one of you has been in the top 10% of every class, working group and school you’ve ever been a part of. As of this moment, 90% […]

Continue reading

Episode 18: John Lappe – Opposition Research & Running for President

John Lappe Interview

Learn about Opposition Research and Campaign Vulnerability Studies from the expert who ran Ted Cruz’s internal vetting! Today we’re talking about campaign intelligence and opposition research with the man responsible for quarterbacking the internal vetting and research of all staff, coalition members, endorsers, volunteer leaders and more on Ted Cruz’s Presidential campaign. John Lappe is a […]

Continue reading