Given his penchant for stealing elections and buying votes, I’d propose a slight modification to that catch phrase: “If you do everything legal, you’ll win!”
I’ll get back to that, but first here’s some background on why in the world I’m quoting LBJ…
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One of my favorite things about being involved in politics is the incredible relationships you get to build. I’ve known this week’s guest for nearly 8 years now and he’s been an incredible supporter of the work we’re doing at My Campaign Coach.
Erick Erickson is a recovering lawyer and former editor of Redstate. He currently runs TheResurgent.com, is host of the Erick Erickson Show on the nation’s most listened to news/talk station, WSB Atlanta and a contributor at Fox News. Additionally, he’s one of the chosen few who get to fill in for Rush Limbaugh behind his golden microphone.
The words thank you are often overlooked in the busy hustle and bustle of the modern campaign. But, when used effectively and appropriately, a simple thank you can carry great power.
Appreciation and common courtesy are extremely effective tools of motivation. In what seems like an social evolution toward increasingly curt and even rude interactions (perhaps instigated by increased digital communication), the value of genuine appreciation does not go unnoticed.
Political campaigns and product marketing/advertising campaigns are similar in many ways. In these terms, the campaign or the candidate (you) are a brand being marketed to the voters. With that in mind, the root of any brand is the product’s name. Names matter in politics as much if not more than they do in commerce.
In politics, your name is your brand name. When voters go to vote, the only thing listed about you on their ballot will be your name (and party, if applicable). That’s why positive and wide brand/name recognition is so important in a political campaign.