Category Archives for "Strategy"

How Campaign Coaching Can Help You Win with Raz Shafer

Raz Shafer Podcast Interview - Campaign Coaching

How can Campaign Coaching make a difference in your race?

Hey Y’all, It’s your host, Raz Shafer! I absolutely love doing this podcast. Getting to network with and interview some of the best candidates, consultants and operatives in the campaign world is awesome and a part of my week that I always look forward to. But I realized as I closed in on our 40th episode that I haven’t got to share much of my story with y’all directly. That’s the hazard, as well as the fun, of being the interviewer. This week we’re talking about why Campaign Coaching matters and how it can help you win.

6 Must-Use Apps Video Guide

6 Must-Use Apps Video Guide

There's an App for that!

I can't count the number of apps on my phone but I definitely know the ones I use every day! Those are the ones that really matter. In this video guide, we share 6 must-use apps that every campaign needs to use. We tell you what they do, how we use them, why they're important AND where you can find them. 

Watch the video and check out the links below to check out each of these 6 Must-Use Apps in detail!​

Secrets to Branding Your Campaign with Ted Cruz’s Brand Strategist, Bonnie Siegel

Bonnie Siegel Podcast Interview - Political Branding Advice from Ted Cruz's Brand Strategist

Branding played a definitive role in both the 2016 Republican Primary and the General election and it’s changed the way we view campaigns.

I’m excited to have Bonnie Siegel joining us this week to discuss campaign and candidate branding. She first crossed my radar screen due to her incredible work on the Ted Cruz for President campaign and I’ve become increasingly fascinated with her work.

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