Whether you’re joining us for the first time or you’ve been around since the beginning, thank you so much for downloading the podcast. I’d really appreciate it if you’d consider giving us a rating on iTunes and subscribing so you never miss an episode!
One of my favorite things about being involved in politics is the incredible relationships you get to build. I’ve known this week’s guest for nearly 8 years now and he’s been an incredible supporter of the work we’re doing at My Campaign Coach.
Erick Erickson is a recovering lawyer and former editor of Redstate. He currently runs TheResurgent.com, is host of the Erick Erickson Show on the nation’s most listened to news/talk station, WSB Atlanta and a contributor at Fox News. Additionally, he’s one of the chosen few who get to fill in for Rush Limbaugh behind his golden microphone.
The words thank you are often overlooked in the busy hustle and bustle of the modern campaign. But, when used effectively and appropriately, a simple thank you can carry great power.
Appreciation and common courtesy are extremely effective tools of motivation. In what seems like an social evolution toward increasingly curt and even rude interactions (perhaps instigated by increased digital communication), the value of genuine appreciation does not go unnoticed.
Political campaigns and product marketing/advertising campaigns are similar in many ways. In these terms, the campaign or the candidate (you) are a brand being marketed to the voters. With that in mind, the root of any brand is the product’s name. Names matter in politics as much if not more than they do in commerce.
In politics, your name is your brand name. When voters go to vote, the only thing listed about you on their ballot will be your name (and party, if applicable). That’s why positive and wide brand/name recognition is so important in a political campaign.
The ultimate goal of this podcast is to inspire and inform individuals who want to make a difference. The variety of backgrounds of the folks we hear from every week really drives home the fact that it doesn’t matter where you come from or what you’re born with. You can make a difference. Work ethic, tenacity and love-of-service are common denominators. Plus, we love people who focus on campaign efficiency and doing the most with what they’ve got.
Our guest this week has those traits in spades.
Dan has worked on political campaigns since 2007. After climbing his way through the ranks from a grassroots volunteer to campaign manager of multiple state and federal races, he discovered he wanted to broaden his ability to to help others find solutions to the complex challenges they face, which led to him starting Haven Strategies, a strategic consulting firm.