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Don’t Lose Your Election Like Hillary Clinton

DON'T LOSE LIKE HILLARY

Since Donald Trump’s win over Hillary Clinton last November, there’s been more than a few books, blogs, and TV shows dedicated to figuring out how the heck he did it. There are plenty of contributing factors, but it’s clear that one Yuge reason played a heavy role:

Hillary Clinton KNEW she was going to win.

The old adage says: there are two ways to run a race: Scared or Unopposed. — Hillary missed that memo.

Her campaign-long “advantage” in polling, the media, and Trump’s mis-steps all contributed to a sense of security and inevitability among her entire team. In their minds, there was just no way for them to lose!

As a result, they got complacent and played it safe. They played it far too safe.

Here’s the thing: You can make this mistake too! And it can kill your campaign as surely as it did hers.

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