Hillary Clinton KNEW she was going to win.
The old adage says: there are two ways to run a race: Scared or Unopposed. — Hillary missed that memo.
Her campaign-long “advantage” in polling, the media, and Trump’s mis-steps all contributed to a sense of security and inevitability among her entire team. In their minds, there was just no way for them to lose!
As a result, they got complacent and played it safe. They played it far too safe.
Here’s the thing: You can make this mistake too! And it can kill your campaign as surely as it did hers.