Winning the Media War - Alice Stewart Podcast Interview

CNN’s Alice Stewart knows how the Media War is won

This week’s guest has been in the inner circle of more presidential campaigns than anyone we’ve had on the podcast…and probably more than about anybody I know!

Alice Stewart has worked for Michele Bachmann, Rick Santorum, Mitt Romney, Mike Huckabee and Ted Cruz. After Senator Cruz’s exit from the Presidential race, Alice joined CNN as a political commentator.

If you turn on CNN or log into Twitter, chances are that you won’t have to wait long before you find Alice providing poignant commentary on the political issues or campaigns.

As we got to know each other during the Cruz campaign, I quickly came to like and respect her for the way she handled herself and the media. She keeps her wits about her under fire and always treated those around her with respect.

She has an incredible wealth of knowledge to share with us and I’m excited to have her on the show to talk about crisis communications and how to work with the media.

You want to push your Message, Momentum and make it Memorable – Alice Stewart

Links from the Podcast:

Connect with Alice Stewart on Twitter (She’s always on there!), Facebook or LinkedIn. If you want to find out more about her, check out her bio and background on BallotPedia.

What You’ll Learn from Alice Stewart In This Episode:

[00:00] Podcast Introduction and Alice Stewart Bio

[01:56] How Alice Stewart got started in politics

[07:46] What’s the right mindset for candidates as they start trying to engage the media?

[10:42] How should candidates set out to build productive relationships with the media?

[14:26] Using media Rules of Engagement to benefit your campaign

[18:00] Leveraging local media to increase your campaign’s visibility

[25:29] What does it mean to be On/Off the record or On Background? How do you use those?

[34:32] How do you strategically plan your media message?

[38:34] What’s the right way to handle Crisis Communications?

[52:20] Thank-you’s, Requests and Alice Stewart’s final words of wisdom

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