Communicating Clearly in a Noisy World with Amy Hawkins

Without effective communication, you’re going to lose your race. Amy Hawkins joins us today to talk about her strategies for crystal clear, intentional communication. She’s been in the trenches for over a decade and has a wealth of knowledge to share with us!

Our guest this week is a political communications rockstar from Michigan. I’ve gotten to know Amy Hawkins over the last couple of years and have been continually impressed by her work ethic, attention to detail and the clarity she brings to communication.

Residing in Michigan, she currently serves as Manager for her business Generation Strategies, LLC a communication and marketing group.

Her recent work is encyclopedic and we’ll get into some of the specifics during the interview.

Amy’s background includes over a decade in statewide politics in program development and management, developing multi-faceted strategic plans, event coordination and networking state and national leaders.

She especially enjoys advocating for Responsible Christian Citizenship, the protection, and preservation of America, the importance of the Generations, Biblical Worldview and more effective involvement in the political arena.

Her passions include America, politics, finding ways to support the military and police, educating and equipping Christians to engage in culture, writing, travelling, and drinking good coffee

With that, let’s get to the interview!

How to Make a Campaign Video Studio on a Tight Budget

Video is a more powerful and accessible tool than ever, but you need the right setup. This week we’re walking you through how to make great videos on a tight budget. It’s increasingly likely that your usage of video will correlate to your campaign success so take notes!

I’ve been working to build a better office video/audio studio ever since I started My Campaign Coach. It’s been quite the evolution and I’ve learned a lot of hard lessons about what works and what doesn’t. At the end of the day, I think I’ve come up with about the best way out there to set up a fantastic home or office studio on a tight budget.

In this podcast, I walk you through the evolution of my studio setup and share all the information, advice and links you need to get yours up and running!

We’ll cover everything from how to pick the best room for your video studio to the camera, microphone, lighting, backdrop, software etc. Everything you need is right here!

Vetting Candidates, Campaign Logistics & Voter Contact – Raz Shafer

Vetting candidates, properly built campaign logistics and strong voter contact are essentials in any political operation. Make sure you’re doing them right!

We’re back again this week with our new podcast format, diving deep into some subjects that folks have asked for us to cover on Facebook. Today we’re talking about Vetting Candidates, building your campaign calendar, the campaign logistics framework for a strong campaign and different ways to contact voters.

Candidate Vetting

With Roy Moore’s defeat in the Alabama Senate this week, lots of people are wondering how the secrets of his past weren’t discovered earlier. His case is an aberration since it’s hard to keep those kinds of things hidden for so long, but there are some common sense steps that people can take to make sure that candidates they support won’t surprise them.

Your Name is Your Brand Name

Political campaigns and product marketing/advertising campaigns are similar in many ways. In these terms, the campaign or the candidate (you) are a brand being marketed to the voters. With that in mind, the root of any brand is the product’s name. Names matter in politics as much if not more than they do in commerce.

About Names…

• Your name says a lot about you before you even open your mouth.
• Usually, you don’t get to choose it.
• What sounds good, might not look good on paper.
• Your name is a direct link to your identity.

In politics, your name is your brand name. When voters go to vote, the only thing listed about you on their ballot will be your name (and party, if applicable). That’s why positive and wide brand/name recognition is so important in a political campaign.