How to Build Your Campaign’s Content and Social Media Strategy with Gabriella Hoffman
Gabby Hoffman Introduction:
Today we’re talking with Conservative Media Strategist and Social Media Consultant, Gabriella “Gabby” Hoffman.
She graduated from UC-San Diego in June 2012 with a degree in Political Science and a minor in History.
Gabby may have graduated in 2012 but her political resume goes much farther back and is extensive. Her work has been mentioned from the Rush Limbaugh Show, Fox News and the Drudge Report to National Review and Politico.
Facebook Is Still King – 2016 Social Media Stats
Facebook is still King. It's where the Voters are!
One of the most common questions I get from candidates when I'm training them is, "What social media platforms should I be on?" It's easy to get caught up in the plethora of options and assume that you need to be everywhere. In a best case world, it'd be great to run rockstar programs on every site out there but that isn't reality.
Reality
The truth is that you need to limit the number of social media platforms that your'e active on. How many, you ask? The answer is, "As many as you can do well." Keeping your engagement up and the quality of your interactions high is critical. A presence on a few platforms, managed well, is much better than a hodge-podge with a poorly executed strategy. The next decision is which platforms to start with.
Handling the Media & Honing Your Message with Brian Sikma
Show Notes:
[00:35] – What it takes to get started working in politics [01:45] – Brian’s background in politics [04:45] – The value of character and work-ethic in politics [07:30] – How to land your first job in politics