The words thank you are often overlooked in the busy hustle and bustle of the modern campaign. But, when used effectively and appropriately, a simple thank you can carry great power.
Appreciation and common courtesy are extremely effective tools of motivation. In what seems like an social evolution toward increasingly curt and even rude interactions (perhaps instigated by increased digital communication), the value of genuine appreciation does not go unnoticed.
This week we’re talking with Lee Vasche, founder of Triton Polling and Research. They’re a full-service survey, polling and market research firm with offices across the western United States. From non-profits to Fortune 500 companies to statewide political campaigns, Triton has done at least a bit of everything.
Lee has an eclectic mix of talents ranging from statistical analysis and advanced telecom systems to political organizing and database administration. Outside of the office, Lee spends his time traveling with his bride Courtney, skiing, scuba diving and enjoying the outdoors.
Political campaigns and product marketing/advertising campaigns are similar in many ways. In these terms, the campaign or the candidate (you) are a brand being marketed to the voters. With that in mind, the root of any brand is the product’s name. Names matter in politics as much if not more than they do in commerce.
In politics, your name is your brand name. When voters go to vote, the only thing listed about you on their ballot will be your name (and party, if applicable). That’s why positive and wide brand/name recognition is so important in a political campaign.
The ultimate goal of this podcast is to inspire and inform individuals who want to make a difference. The variety of backgrounds of the folks we hear from every week really drives home the fact that it doesn’t matter where you come from or what you’re born with. You can make a difference. Work ethic, tenacity and love-of-service are common denominators. Plus, we love people who focus on campaign efficiency and doing the most with what they’ve got.
Our guest this week has those traits in spades.
Dan has worked on political campaigns since 2007. After climbing his way through the ranks from a grassroots volunteer to campaign manager of multiple state and federal races, he discovered he wanted to broaden his ability to to help others find solutions to the complex challenges they face, which led to him starting Haven Strategies, a strategic consulting firm.