Originally Posted at TownHall.com - by Erick Erickson
This has been a bad year for conservatives at the ballot box. Washington Republicans and their allies, enabled by chaos in the Presidential race, began targeting down-ballot conservatives for defeat. They were highly successful and even took out an incumbent Republican from Kansas, Tim Huelskamp, who had opposed John Boehner.
Volunteers are the life-blood of any campaign. Whatever the campaign level, regardless of the cash on hand, volunteer engagement is the single greatest indicator of the health of a campaign. But, that doesn't mean that recruiting, training and managing them is easy. In fact, it's one of the most difficult jobs within a campaign.
If you want to find ways to help conservatives win, this post is for you. You can download our free infographic and we'll dig a in deep to explain why each of these 9 tips have such a huge impact!
Smart campaigns start directing their ground operations to voter identification for the general election immediately after the primary is over. Their goal is to re-gear the campaign infrastructure in preparation for a new, and largely un-touched, universe of voters.
This re-tooling requires answering several strategic questions, such as:
Canvassing is critical to your campaign's success but too many campaigns don't give it proper attention. As long as politicians have been whipping votes, campaigns have been knocking on doors and it’s still the best way to grow support. Canvassing isn’t sexy or glamorous but it wins campaigns like nothing else.