Projecting enthusiasm is critical. I don’t care how tired, stressed or far down you are in the polls. Smile!
Here’s today’s tip: Projecting enthusiasm is critical. I don’t care how tired, stressed or far down you are in the polls. Smile!
If you’re running for office or directing a campaign, optimism should simply ooze out of you. It doesn’t matter to me whether polling shows you down 15 or 25 points. If you’re in the race, project enthusiasm.
If you can’t do that, drop out of the race and make your defeat official.
Free interns are awesome! Get all you can, train them well and keep them busy.
Here’s today’s tip: Free interns are awesome! Get all you can, train them well and keep them busy.
As a former free intern, I endorse this message. The fact is that everybody wants free labor…but it’s the training and deployment where most people fail.
The biggest surprise that I found once I started hiring interns was how much work it took to find things for them to do. Let’s face it, when you get an intern, even if you’ve seen their resume, you have no idea what they’re competent with. Can they take pictures, file documents, respond to emails or is refilling the toilet paper the ONLY thing you can trust them to do right?!
All campaign documents and material should be secure and accessible. Use the cloud.
Here’s today’s tip: All campaign documents and material should be secure and accessible. Use the cloud.
It’s hard to imagine that just a few years ago, you had to make hard-copies of campaign documents in order to share them. Printing, collating and mailing important documents all too significant time. Now that’s not the case. Cloud storage and collaboration and editing are the way to do it!
Security and accessibility are the two key factors in deciding where you’ll store your campaign files. I highly recommend Google Drive for all your campaign needs. I don’t get a penny for recommending them but I’ve been using them for years. Every campaign I’ve worked with, clients I’ve served, and projects I’ve directed have all been run through Google Drive.
Never break the law. You’re not Frank Underwood and you WILL get caught.
Here’s today’s tip: Never break the law. You’re not Frank Underwood and you WILL get caught.
I pretty well hope that y’all are virtuous, law-abiding citizens but it would be silly to pretend that temptation isn’t real. On the campaign trail, there are a lot of laws you need to pay attention to. The impact everything from how you raise money to election day sign logistics. I hope I don’t need to worry about y’all breaking the kind of laws that Frank Underwood conveniently forgets about, but the smaller ones don’t always seem important.
The fact of the matter is that whether you’re a hot-shot like Frank Underwood or not, skirting or breaking the law usually has significant, negative repercussions. Trying to persuade voters to support you a bit inside of the legal demarcation line when you think no one is looking or slipping a piece of literature into their mailbox may seem like small things, but when they become news, they will paint your campaign in a broadly negative light.