Get-Out-The-Vote may be the last phase of the campaign but should be planned at the beginning.
Here’s today’s tip: Get-Out-The-Vote may be the last phase of the campaign but should be planned at the beginning.
Planning campaigns backwards may be counter-intuitive but it’s critically important. Doing so will allow you to set specific, measured goals, plan accurately for required resources and better anticipate the obstacles or challenges that can frustrate your efforts.
As the last phase of the campaign, Get-Out-The-Vote is what everything else builds up to. All the Identification and Persuasion, the slick advertising and important endorsements won’t mean anything if people don’t actually get off their butt and cast a ballot with your name on it!
When planning GOTV, consider the separate sectors you’ll need to divide your team into. A few possibilities that come to mind might be: canvassing, phone-banking, poll-greeting, sign distribution and data-analysis. Each subunit has a specific responsibility area and discrete tasks they’ll execute. This means that if I’m running the GOTV canvassing operations, I shouldn’t have a worry in my head about whether the poll-greeters are using the right script or the sign team has enough 4×8’s.
In campaigns generally, but GOTV specifically, it can be tempting to give mid-level leaders a broad swath of authority. And perhaps during the regular day-to-day of the campaign, folks are able to execute that. But during GOTV, you need to give narrow fields of fire and complete ownership over their sector.
It’s going to take a significant amount of time to properly plan GOTV, so get started at the beginning of your campaign!
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