“What orators lack in depth, they make up for in length.” – Charles-Louis de Secondat
Here’s today’s tip: “What orators lack in depth, they make up for in length.” – Charles-Louis de Secondat
It’s hard to be concise with our words. It takes work. If you give me an hour to talk and a topic, I’ll have no problem filling the time and I probably won’t need to spend more than one or two times the alloted time to prepare. However, If you give me 5 minutes, I’m going to spend 10-20 times my speaking time to prepare.
With today’s shrinking attention spans, whether in person or on video, it’s important that we work hard on communicating within tight time constraints. We need to be concise and it takes significant effort to achieve that.
The first place you start this is by answering the three why questions which your campaign revolves around: Why Me, Why Now and Why this office?
For each of those, get all your thoughts on paper. Scratch them out and just word-vomit onto the page. Once that step is complete, begin organizing your thoughts. Pick the points you believe are most persuasive and hone their presentation. In the end, you’re going to want a few different presentations of that information: A 30-second elevator pitch, a 5 minute appeal and a 10 minute stump speech.
Each length should have a specific utility and be focused on the type of audience that you are appealing to. You’ll then customize these stock speeches as necessary for the individual event.
Don’t ramble and think that it’s going to make you sound smart. By preparing well before a speech, you’ll communicate much more effectively and stand out among your competitors!
To find out more about what it takes to win a political campaign, go to MyCampaignCoach.com. You can also check out our interviews with Candidates, Elected Officials, Consultants and Campaign Staff on the How to Run for Office Podcast! On Facebook, you can find our campaign mastermind group by searching for the Elite Campaign Mastermind and our page under My Campaign Coach. If you want to help support our efforts, you can do that with financial support via Patreon.com/mycampaigncoach or by giving us a nice rating on iTunes!
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