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Category Archives for "Strategy"

What Decides Who Sees My Facebook Posts? Avoid Errors and Understand the Algorithm

What Decides Who Sees My Facebook Posts? Avoid Errors and Understand the Algorithm

Liberal Activists Tried to Troll a GOP Senate Candidate…But They Actually Gave Him a Huge Facebook Boost!

Everybody wants to know more about how to get their website to show up higher on Google and more eye-balls on their Facebook posts. Most of us don’t have the time or attention span to become experts. This week, I spotted a really helpful post that pulls back the curtain on the Facebook algorithm that prioritizes the content you create (and why you see what shows up on your feed). Plus, the story was catalyzed by liberal protestors using a counterproductive strategy!

Lessons Learned from a Tight Race with Ian Swanson

Ian Swanson Podcast Interview Header

Never Finish a Campaign Without Assessing Lessons Learned

Cataloging Lessons Learned is a Crucial Step in Any Campaign’s After Action Report. Ian’s Narrow Loss Taught Him a Lot to Prepare him for Next Time!

Our guest this week is a fellow Hillsdale College graduate.

Ian M. Swanson is the host of “The American Way” and co-host of “Omaha’s Morning Answer” radio shows on 1420 AM “The Answer” in Omaha, NE.

Communicating on the Campaign Trail with Matt Mackowiak

Matt Mackowiak Podcast Interview Header

Campaign Trail Lessons in Communicating Effectively as a Candidate

Matt Mackowiak (Mack-o-VEE-yack) is an Austin based political and communications consultant and President of Potomac Strategy Group. They provides political consulting to conservative campaigns, as well as media relations and crisis communications assistance to companies, groups and individuals.

How to Communicate and Master Policy Like a Pro with Sean Davis

Sean Davis Podcast Interview

A candidate’s ability to communicate effectively and master policy matter are critical to their success at the ballot box.

Sean Davis is a co-founder of The Federalist. He previously worked as an economic policy adviser to Gov. Rick Perry, as CFO of Daily Caller, and as chief investigator for Sen. Tom Coburn. He was named by The Hill as one of the top congressional staffers under the age of 35 for his role in spearheading the enactment of the law that created USASpending.gov. Sean received a BBA in finance from Texas Tech University and an MBA in finance and entrepreneurial management from the Wharton School.

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