This week’s guest is a former boss of mine and somebody who helped shape me in significant ways as a candidate and campaign trainer.
Matt Robbins is a Republican political consultant with clients from coast to coast and abroad. He has helped train over 50 thousand activists and candidates in 46 states and abroad.
Too many people try to complicate the question of what voters want in a candidate and elected official. Overlaying niche micro-targeting and voter analytics with complex policy matrices may help you figure out which voters are most likely to agree with you, but at its core, voters want very simple things.
The truth is often more straightforward than the context or even the question would let on. Similar to the 3 rules to win elections (stand for principle, don’t lie, and be nice to people) outlined in a previous podcast, constituents gravitate to candidates based on 3 simple principles: Trust, Empathy, and Respect.
General H. R. McMaster was recently selected to be President Trump’s National Security Advisor. Long before he achieved this station, he was well known within the military as an effective commander and strategist.
Herbert Raymond “H.R.” McMaster gained notoriety early in his career as a Tank Troop Commander during Operation Desert Storm. His Troop’s actions at the Battle of 73 Easting became legendary, as they decimated a significantly larger force without a single loss.
Episode 66 of The Jocko Podcast provides an in depth look at the Battle of 73 Easting and McMaster’s 4 Fallacies, which are the focus of this blog.
This week’s guest is Chris Wilson, the former Director of Research and Analytics for the Ted Cruz for President campaign, where he oversaw all polling, data analytics, modeling and digital strategy.
There has been a great deal written about the sophisticated data and research programs that powered the Cruz campaign, from Bloomberg to Fox Business and the Washington Post. Chris was at the helm of those efforts.
Chris is founder and CEO of WPA Intel, a research firm specializing in impacting behavior by integrating innovative predictive analytics with advanced statistical communications modeling.