Prepare to be attacked before you are.
Here’s today’s tip: Prepare to be attacked before you are.
Anybody familiar with politics or political campaigns has heard about opposition research. That’s where you find out everything possible about your opponent, both to know where they are strong and weak.
The flip side of that coin is far less well-known and tragically so. What I’m talking about is a vulnerability study, or self-oppo.
If you saw yourself as an easy target for attack or someone has done things he or she can’t answer for, you’re probably not going to be running for public office. And in that false security lies the fatal deceit that has ended so many campaigns.
Opposition Research & Running for President with John Lappe
Learn about Opposition Research and Campaign Vulnerability Studies from the expert who ran Ted Cruz’s internal vetting!
Today we’re talking about campaign intelligence and opposition research with the man responsible for quarterbacking the internal vetting and research of all staff, coalition members, endorsers, volunteer leaders and more on Ted Cruz’s Presidential campaign.
John Lappe is a Chicago native, naturalized Texan and graduate of the University of Dallas. He serves as the Chief Operating Officer of Intellz Opposition Research and Strategy. In that capacity, John leverages years of experience with campaigns of every level to craft winning narratives for candidates and the opposition research solutions necessary to ensure their success.